Image by Theen Moy
1. Guest Blogging –
If you keep up with the latest in SEO you’ll know that guest blogging just for links is now a big no no. But whilst spammy posts across multiple sites won’t help you, getting your work published on relevant sites, with a quality readership will not only drive traffic to your site but will also make more people aware of you and your blog. Have a look around for sites which might be relevant , who accept guest blog posts. The blogging community are a friendly bunch, and will often be grateful for extra content.
2. Social Media –
Social media and blogging come hand in hand, it’s a great tool to drive traffic to your site. One of the key questions many bloggers ask themselves when starting out is which channel is best. The answer depends on the type of blog you have, travel blogs will be perfect for photo sharing on sites like instagram and pinterest. Whilst those who are more B2B focused will find Linked In is a better home to share their posts on.
Also think about how much time you have as, although it is good to cover a variety of social platforms for a bigger reach, if you’re not going to be able to keep up with all the different channels it’s best to prioritise. Also consider using tools which can help to speed your social media work up. Platforms such as hootsuite will allow you to publish across multiple social channels simultaneously, and you can schedule in advance which is handy if you know you’re going to be without access to the web for a while.
Another great use of these scheduling tools is that once you have discovered which times seem to gain most traction you can choose to post at these times alone. So don’t put your latest blog post out on twitter as soon as you’ve written it. Instead schedule it for a time you know is going to drive the most engagement.
3. SEO –
Many bloggers shy away from SEO either because they don’t know enough about it or they simply don’t have enough time. Although I would advise that quality content is what you should concentrate on first and foremost, it’s also intrinsic to think about SEO techniques when publishing articles.
For example which kind of keywords would you like your site to be found for? If you’re not including these in key places such as page titles and meta descriptions it’s worth going back to posts and pages and including these. Installing a tool such as SEO yoast on to your word press site will help even the novice blogger enhance their SEO.
Have you used any of these techniques to help grow you’re blog?
This guest post was written by:
Natalie De Luca is a Digital Marketer and Editor of the South London Blog. Having started the Blog in 2012 it’s readership and social following has continued to grow and received the Highly Commended prize in it’s category at 2014’s UK Blog Awards.
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