Want to grow your audience, get more engagement and finally get the recognition you deserve? Adding social share buttons to your blog posts is a good place to start, but if you really want to increase your traffic, you’ll need to go a bit further. Here are five ways to get started:
1. Work on your titles
While fantastic for distribution, some micro-blogging networks like Twitter don’t allow for text previews. This means your title is often your only shot at convincing people to read your post.
Keep things short, snappy and simple. Use strong language, direct address, and phrase it as a question or a list if you can. Your title is the first impression you make on potential readers, so it better be good. If you are having trouble coming up with a heading, try writing your post first and coming back to it.
2. Think about timing
While most bloggers tend to post during working hours in the week, engagement is actually higher for evening and weekend posts. If your productivity is at its highest on weekday afternoons, that’s fine — but consider scheduling your posts to go live during leisure time. Of course, optimum post times will be slightly different for everybody, so you might want to play around until you find the sweet spot.
3. Don’t be afraid to re-share
Marketing expert Guy Kawasaki recommends redistributing posts up to four times on Twitter, ideally at eight-hour intervals. While re-sharing often gets a bad rep, it makes sense as long as you don’t overdo it: it’s unlikely that all your followers will be online at the same time, so re-sharing allows you to reach more people in different time-zones. If your post has the potential to appeal to more than one audience, you can even alter the heading with each social share.
Next time you write an opinion piece or a how-to guide, why not get a quote from a fellow blogger? By working with others, whether interviewing or collaborating on a piece, you can leverage your combined social followings to boost reach. If you are in touch with industry influencers, there’s no harm in asking them to promote a particular post, either — just make sure your post is relevant to their audience, and don’t ask for help too often.
Take the initiative
A retweet takes less than two seconds, and you really have nothing to lose by sharing a link to somebody else’s blog — providing the content is high quality. When you are kind to other people, there’s a good chance they’ll be kind in return, and may even return the favor when you share your next post.
Have any tips for getting your blog posts shared on social media? Leave a comment to let us know.
This guest post written by
Chad Harwood-Jones is the founder of Ad-Rank Media, a content marketing agency based in Euston, London.
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