If you’re managing a blog, you know that it’s easy to get caught up trying to crank out as much high-quality content as possible. When you’re so focused on just keeping up with your posts, other aspects of blogging get pushed to the wayside. That’s when you’re likely to forget important things, such as growing your subscriber base. Unfortunately, many bloggers fail to see the value in having a large fan base that continues to support the blog and share posts on other social platforms.
By actively working to grow your following and building a network of subscribers, you’re effectively opening the door for more people to find you. It should be no surprise that the more people you have paying attention to your site, the better results you’ll achieve. Check out these seven tips that can help you add subscribers to your blog’s network.
Create High-Quality Content
First and foremost, the success of any good blog is based on its content. No matter how good you are at search engine optimization (SEO), every blog needs high-quality content. The only way that you’ll get people to continue to visit your page is to provide them with either entertainment or information.
Take some time to consider your target audience. What age bracket do they fall into, and what level of education did they complete? What are they interested in, and what do they need? Identify your ideal readers, and try to create content that you think will attract them. You should also make your content more enticing by creating attention-grabbing titles and headlines. Additionally, it’s imperative that you use correct grammar and spelling. Even the simplest of typos can decrease the quality of your content and make what you have to say seem less credible.
Add a Call to Action
At the end of each of your posts, add a footer that acts as a call to action. By inserting a simple sentence that prompts readers to follow your blog, you might have a better chance of getting them to subscribe to your list. Once they’ve finished reading a piece of your content that they enjoyed or found informative, you’ll be catching them at the peak of their interest.
Additionally, it never hurts to place your subscription box in more than one spot. If it’s just on your homepage or about page, a lot of readers could miss it or forget that it exists.
Make Posts Easy to Share
Image via Flickr by Rosaura Ochoa
You want to make sure that readers can share your content as easily as possible. By adding social sharing buttons to all your posts, you’re increasing the chances that readers will share. If you want as many people as possible viewing your content, you’ll want readers sharing with their friends and family members.
Let your followers do some of the work for you. If you can build up a loyal subscriber base that continually shares your work, the opportunity for growth is infinite.
Your subscribers expect consistency. One of the quickest ways to lose followers is to fail to post on a regular basis. If new readers stumble on your blog and see that it’s been three months since your last post, they’re not going to see the value in subscribing. Plus, your current subscribers may lose interest in your blog and might either unsubscribe or stop returning to your site.
By creating a set schedule, you let your readers know when to expect new posts. That way, they’ll never worry that there won’t be something new for them to see when they open your page.
Start Guest Blogging
Many people don’t realize the true benefit of guest blogging. More often than not, a guest post that you write for another site will allow you to include a personal byline and link back to your own site. Reach out to blogs that you admire or ones that post similar content, and ask whether they’re interested in allowing you to contribute to their site.
By having your work featured on another blog, you’re opening yourself up to a completely new audience. Chances are that most people viewing your guest post will not have had the chance to see any of your work before. If new readers enjoy your content, they might be interested in seeing what else you have to offer them. More traffic means more followers, and guest posting could bring an influx of new readers to your site.
Follow Other Blogs
When you follow other bloggers who create content on similar topics, you’ll build a network of online friends. If you find a site that you genuinely like, leave a comment on a post and offer a compliment. If you leave something genuine, there’s a large chance that the publisher of that post will send a comment back in thanks or at least click on your page to see who you are. Additionally, other commenters will see you and take the opportunity to follow the link back to your blog.
By following other blogs and building relationships with other bloggers, you’re networking. Your new blogging friends might promote your work, give you advice, or offer to collaborate.
Offer an Incentive
Something a lot of bloggers never even think of doing is offering an incentive for subscribing. Simple things such as offering free e-books, e-courses, webinars, or audio series can entice readers into forking over their email addresses. Many people will be more inclined to put their name on a mailing list if they feel as if they’re getting something out of it. When you offer subscribers something in return for their loyalty, everyone benefits.
While focusing on building a solid base of subscribers might seem like something that’s only important for those new to the blogging world, it’s just as important for seasoned blogging veterans. More subscribers means a wider reach and more traffic. Regardless of how long you’ve been in the game or how long your subscriber list is, no one should turn away new followers. Use these seven tips to start growing your blog today.
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