Aaaahhh, the haul trend. This has been going on for too long now.

Sephora Haul, Topshop Haul, H&M Haul…. We’ve all heard it, seen it, thought about it. But I have to ask. I mean…WHY? Some of these hauls are the size of my entire working wardrobe. Now, I understand only if you have found yourself in a larger size and have nothing but pajama’s to wear to the market – then by all means, go get what you need to get through the week! Or perhaps, if you go shopping once a year. But if you already have a fully functioning wardrobe; why go buy more cheap fast fashion to toss in and then complain about 8 months from now that its taking up too much room, you don’t wear it & now are embarking on a minimalism challenge. I just don’t get it.

A little while ago, on our way back from Dublin, my seat mate handed me her fashion magazine if I wanted to read it. I think this was a British edition – which made my shocked face all the more obvious when I happened upon an article citing ‘Maximalist fashion’. REALLY?! WTF is that about? In a world where people are trying to make conscious purchasing decisions. When I have to walk the market from the far back up (I studied marketing, I know that the layout is quite purposeful to fill your cart with all things un-necessary) so I run the gauntlet backwards in order to avoid impulse buys as much as possible. Where we are bombarded with marketing 24/7. Is it really so that the next big movement is to have as much as possible hanging in our closets, crowding our vanities, piled in our homes – as opposed to the nice, tidy, thoughtful – possibly even being considerate of the other people/animals/ecosystems involved in creating our easily accessible belongings – that we are currently doing so well trying to adapt and making mainstream?

I think that my biggest issue with the ‘haul’ trend is that soooo many influencers seem to be doing

Read the full original post here authored by Mliae . You can visit the publisher's blog here.

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