Blogging assignment: Brand new, independent clothing label requires attention, followers and traffic!

Brand or business name:

Amazing Aardvark

Blogger outreach assignment: Brand new, independent clothing label requires attention, followers and traffic!

Blogger outreach assignment: Brand new, independent clothing label requires attention, followers and traffic!

Please tell us about the product or company you would like the bloggers help with? 

We are Lauren Chatwin and Paul James and we are the creators and proud parents of Amazing Aardvark, an all-new independent clothing label.
Amazing Aardvark was born in Cardiff (UK) in 2013. It sprang from a very simple idea; a different animal for every letter of the alphabet, each with its own alliterative adjective.
With this, our ‘Beastees’ range was born and, in its very first character, our company name.
We love animals and the ‘Beastees’ is our tribute to some of our favourite fauna.
Alongside the ‘Beastees’ lies ‘Lonely Aardvark’; our eponymous hero was born to be worn! Wear him proud and make the little fella feel a little less lonely!

Nearly all our clothes are manufactured using 100% organic cotton using green technology such as wind and solar power. This is something we are incredibly proud of and want to push!
We also ensure that only manufacturers with responsible or fair trade audit marks make up our supply family. We want all elements of our business, from manufacture to customer to be a fair and just process.

What is the blogging assignment?

Basically, Amazing Aardvark is a brand new, independent clothing label. So, the assignment is for bloggers to review our products, increase our presence among social networking sites and photo apps and help drive traffic to our website! We want to tell everyone about our furry friend and get people wearing Amazing Aardvark from Cardiff to California!

Mandatory requirements:
Always link back to official Amazing Aardvark website

What type of blogs are you looking for?

Essentials include:
Getting Amazing Aardvark up in the Google rankings.

Fashion-related blogs or independent clothing-related blogs (really trying to establish Amazing Aardvark as an ethically-responsible and organic brand of choice)
Blogs aimed at children/youth groups where we can really push the Amazing Aardvark children’s tees and entice them with the other 25 animals of the alphabet!

Preferred geographic location of the blogger:


How might you compensate the blogger?

Getting to keep the product

How else might you compensate the blogger?

Tweets and follows to show our appreciation!

Assignment close date:

06 Dec 2013

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