Brand or business name:

Goodfella’s Pizza

Please tell us about the product or company you would like the blogger’s help with? 

Goodfella’s Pizza magically transforms mealtimes with its wide range of delicious pizzas, perfect for the whole family.

What is the blogging assignment?

Goodfella’s Pizza is on a mission to make mealtimes more fun. Recent research of 2,000 parents and 1,000 children revealed that conversation is serious lacking at the dinner table with 30% of parents admitting that they don’t know what to talk to their kids about over dinner and 58% admitting that their kids are bored of their tired chat. Goodfella’s put the power in the hands of children throughout the UK, asking them what they would like to talk about, and 1 in 5 said that Harry Styles and One Direction would be their favourite topics of conversation.

In reaction to these findings Goodfella’s Pizza has created “Kids Conversation Stations”, a series of conversation starters designed to help parents engage and have a bit of fun with their kids, which are based on the topics that kids voted as the most interesting.

We are looking for 10 bloggers to test out Goodfella’s “Kids Conversation Stations” with their own children and report the findings, whilst enjoying some delicious pizza, of course! We want families to document (via images or video) a normal family meal and on a separate evening a family meal where the conversation starters are used to guide conversation. The write up should include an evaluation of how the two different mealtimes differed and which they preferred, incorporating the Kids Conversation Stations and statistics provided by Goodfella’s Pizza. We would also like a link to Facebook and the website included, if possible.

What type of blogs are you looking for?

UK Mummy bloggers, with children aged 6-16 and at least 500 monthly unique users

Preferred geographic location of the blogger:

United Kingdom

How might you compensate the blogger?


How else might you compensate the blogger?

We will also provide a £10 retailer voucher and four pizza vouchers for each blogger, to provide the food and drink for the mealtime experiment.

Assignment close date:

13 March 2014

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