Blogging assignment: Speedo is looking for female bloggers to review a Sculpture swimsuit to support Gabby Logan’s and Speedo’s ‘Parade to the Pool’ campaign

Brand or business name:

Speedo

Blogger outreach assignment: Speedo is looking for female bloggers to review a Sculpture swimsuit to support Gabby Logan's and Speedo's 'Parade to the Pool' campaign

Please tell us about the product or company you would like the bloggers help with? 

Last Tuesday, 4th June Speedo Sculpture’s ‘Parade to the Pool’ took place through the streets of central London. The celebratory parade of dozens of women in their swimsuits, led by Sculpture ambassador Gabby Logan, aims to encourage women to stop negative talk about their bodies and tackle the ‘terror’ of getting into swimwear.

Here is a short video from the parade:

Speedo Sculpture and Gabby are on a mission to get more women to ‘take the plunge’ after new research shows that consistent ‘fat talk’ is denting women’s confidence and stopping them getting into the water, with 55% admitting they won’t go swimming due to the fear of getting into a swimming costume. 84% of women admit to putting their bodies down through negative talk with a third (31%) saying they only ever think or say bad things about themselves, 28% admit to doing it daily.

What is the blogging assignment?

We will offer a free Sculpture swimsuit to the successful bloggers in exchange for a review on the swimsuit and a write up about the Parade to the Pool campaign and research.

What type of blogs are you looking for?:

  • Mummy bloggers
  • Female lifestyle bloggers

Preferred geographic location of the blogger:

United Kingdom

How might you compensate the blogger?

Getting to keep the product

How else might you compensate the blogger?

N/A

Assignment close date:

N/A

Bloggers’ follow-up assignment form

 

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