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Bloggers name:
Charlotte Mealing

My blog:

About my blog:
I am a cruelty-free beauty and lifestyle blogger and have been blogging for just over a year. I created my blog because I found it difficult to find reviews that covered everything that I needed to know about a product. Therefore, I focus on in-depth product reviews covering every aspect of a product so that my readers can make a decision on whether or not a product is for them. I tend to try to keep my blogs lighthearted so my (weird) personality can shine through, although I will include more serious information when I think it’s needed.

My main blogging category is:

You can find me at:

How and why did you get into blogging:
I first started blogging over a year and a half ago. I was already really into beauty and followed a few bloggers. I had thought about blogging myself for a while but I was scared that no one would want to read my posts or care about what I wanted to say. I’d just graduated and was in a job that I hated when I decided to start blogging. My posts are always pretty long and detailed (some longer than others), because I personally find it frustrating when I can’t find out all of the information about a product that I need when reading a review.

Where do you get your writing inspiration from?
This is quite a mixed bag really. I definitely am inspired and influenced by other bloggers, whether this be because of a product that they’ve reviewed that I’d also like to try, or just liking how they take photos or structure their posts. However, a lot of the inspiration just comes from me. I think about my blog 24/7, thinking about what I’m going to review next, or what different types of posts I can create. When I’m out and about I’m always looking at products and thinking about if I’d like to review them or I just randomly think of post ideas (mostly late at night).

If you could offer some words of encouragement to a newbie or frustrated blogger, what would they be?
Keep going and you will get through it. When you’re new (I still consider myself as new), it can be so difficult and disheartening. I personally find seeing people go to events or get products from massive brands, whilst I’m not getting anything, disheartening. Sometimes it is difficult and you don’t feel great. However, this feeling will pass and you will get moments where you feel amazing and everything is going exactly as you’d want it to be. Listen to people around you and focus on all the positive comments you’re getting. Try not to think compare yourself to others, everyone is different, and you can’t compare yourself to them.

Also, try to set yourself goals. Last year I set myself a set of goals (like new year’s resolutions) to do with my general life, social media, and blog. When you’re feeling down or frustrated, having a goal can help you push through your slump to hit (or surpass) your targets.

What has changed most about blogging culture/the blogging industry since you started?
I’m not going to lie, there’s been so much drama. I feel like, at the moment, I can hardly log into Twitter without seeing someone arguing with someone else about something completely random. I wish everyone would just get along!

However, equally, I think a lot of people have got more supportive, towards me at least. I think perhaps people are quite possessive over their close friends and fellow bloggers, and don’t like anything that they see as threatening them or those around them. It definitely feels like a competitive environment and I think we should try more to step back and realise we can all help each other to reach our goals.

What daily tools and platforms do you use in your blogging routine, for research, promotion, sharing and other:
So many! For research, it generally depends on the brand but I’ll always take descriptions of products from brand website and link to the product I’m reviewing. I tend to promote my blog/posts via Instagram mostly (and Instagram story), as well as Twitter. I take photos using just my regular phone camera but either edit them on Facetune, or just a random editor online. I also create Instagram stories through an app called Canva, and sometimes create blog featured images this way.

On top of all of this, I also have props that I use in photos, including a huge piece of backing board covered with marble sticky-back plastic.

Tell us about your greatest blogging achievement to date?
Probably my nomination for the UK Blog Awards. I’m through to the voting stage in the beauty and lifestyle categories. I’ve had a really terrible year; my boyfriend was diagnosed with lymphoma in July and has been undergoing chemotherapy away from home for months. Through it all I’ve kept up with blogging,so it’s nice to have that work appreciated through the award.

I also had one of my earliest reviews featured in the Sun and the Mirror online newspapers (I peaked too soon).

Where do you hope blogging will take you in the future?
I hope more than anything that I can make a career out of it. I truly love blogging and I’m very dedicated to achieving all of my goals so I’m relatively confident that I will be able to do it, but it’s just more about when it will happen. I’d say I’m still considered quite a new blogger, and unfortunately, it is still about numbers in the blogging world, but I’ve more than doubled my Instagram following this year so if I can continue that way then I know I’ll be able to achieve what I want.

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