Bloggers name:
Patryk Klesta

My blog:
https://karolinapatryk.com/

About my blog:
Lazy Travel Blog is focused on slow travelling (as a couple or family) and making money online. The main goal of the blog is to inspire readers to follow their hearts and break free, which means becoming locationally and financially independent.

My main blogging category is:
Travel

You can find me at:
https://www.facebook.com/karolinapatryk/
https://www.instagram.com/karolinapatrykcom/
https://twitter.com/karolinapatryk
https://www.pinterest.com/karolinapatryk/

How and why did you get into blogging:
Me and my wife Karolina started blogging in 2013, so it’s been more than 5 years now. Like many other bloggers, we wanted to share our experiences and photos with our family and friends. At the beginning, we’ve been only blogging in Polish (which is our mother tongue) but then we switched to English. We wanted to reach people from all over the world, so it was the only right path for us.

Where do you get your writing inspiration from?
We are travelling the world, so a new destination that we are visiting is an inspiration for us. When it comes to other categories on our blog, like Relationships and Making Money, we try to answer to our readers’ needs. They are asking and we are replying in a blog post.

Sometimes, a new idea for a blog post comes out of the blue. There are some articles on our blog that we have written together and they were inspired by our late night talks.

If you could offer some words of encouragement to a newbie or frustrated blogger, what would they be?
Be patient! Learn SEO, remember that you are blogging for your readers, not for yourself. Try to give them what they want, make your content valuable and interesting. Do the research before you start writing.

Read success stories and income reports on well-established blogs to get inspired. You can still make it to the top, the blogging industry is still quite new, so if you work hard enough, you will succeed.

What has changed most about blogging culture/the blogging industry since you started?
SEO. It’s getting more and more important. In the past, all you needed to do is to write a blog post about a destination you are visiting. Right now, it’s not enough. There are so many similar articles out there, that yours need to be outstanding in order to rank high in search engines. Keyword research and link building are a must.

What daily tools and platforms do you use in your blogging routine, for research, promotion, sharing and other:
We use Canva for image creation (especially for Pinterest), Animoto for videos, Hootsuite for social media management, Bitrix for emails.

Tell us about your greatest blogging achievement to date?
For us, the greatest blogging achievements are messages and comments that we get from our readers. When we know we inspired them to change their lives, it’s the biggest reward we could possibly get.

Working with big brands like Sky Scanner or Trip Advisor was also a great experience.

Being listed as one of the top travel blogs in the world in many rankings is quite amazing as well!

Where do you hope blogging will take you in the future?
We hope to make it to the top of the world’s travel sites and build a community around Lazy Travel Blog.

Latest blogging assignments

Blogging assignment: UK/ Europe collaboration opportunity with leading wholefoods company. Closes 6th Jan 2019