Blogger Q&A with Joanne [email protected]

We have asked our blogger community to answer a few blogging questions about themselves, with the aim of getting to know them and their blogs a little better. These will be published as a series of blog posts, which we hope will make interesting reading. Carry on reading if you’d like to find out more about the bloggers who are active on Bloggers Required. You can view other blogger Q&As here, and you can complete your own here.

Blogger Q&A with Joanne Dewberry Name

Joanne Dewberry


Social profiles

Please tell us a bit about your blog?

I write about running a small business ( and juggling young children. I provide advice, tips and information about using social media to promote and market your business. I write about blogging and how to … I also write about craft based businesses based upon my own craft business experience and my book “Crafting a Successful Small Business”. I am also one of the Sage Business experts and can be find guest posting on Enterprise Nation and BT Marketing Solutions

Q1. How and why did you get into blogging?

I started my blog in 2010 after I won Dorset Business Mum of the Year. I was started to be asked to write content about small business and being a business mum. I didn’t really want to house this information on Charlie Moo’s as people buying party supplies weren’t really that interested in small business issues. So I started writing business posts and it kind of snowballed from there into a book in 2012!

Q2. Where do you get your writing inspiration from?

My inspiration for blog writing comes from questions I’m asked on Facebook or Twitter or things I have discovered or used that have made a difference to my small business.

Q3. If you could offer some words of encouragement to a newbie or frustrated blogger, what would they be?

Plan! A blog needs to work as a piece of marketing material even if you are a mummy blogger.
Plan and mind map ideas and topics for what you will blog about.
If you have a day when you write loads schedule some in for other days so your blog updates regularly rather than 10 one day and none for a week.
Don’t forget to re-share on social media old content.
Network online with other bloggers who will share, comment and support your blog (and you theirs too)
Don’t give up it takes time but most of all enjoy yourself!

Q4. What has changed most about blogging culture/the blogging industry since you started?

There are so many more bloggers!!
There is also a wide spread culture of blaggers – which is a bit sad! I mean we all like to get free stuff and review opportunities but sometimes I dislike at blogs were that’s all they write about. I want to know more about the person, the business, the family not just what free stuff they have had. I also think that although some brands have realised the potential of bloggers the outreach programmes are still quite basic. Developing relationships with bloggers does take time but is important. We want to be valued more than a tick in the box – I used x amount of bloggers in such and such campaign!

Q5. What daily tools and platforms do you use in your blogging routine, for research, promotion, sharing and other?

I use Facebook and Twitter to promote my blog posts and to engage in conversation and also use the information to write more posts.
If I’m reviewing products or events I like to post pictures on Instagram as an extension of my everyday life (I instagram most days)

Q6. Do you understand your blog analytics, and how important do you think they are? Please share some best practice.

I *think* I do.
I think they are useful in seeing where traffic is coming from so that you can replicate it for each posts.
It’s also useful to see what content gets the most readers initially and months down the line.
I like to see what keywords people find my blog from in google searches too.

Q7. Where do you hope blogging will take you in the future?

Hummmmm who knows!

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