Please share this assignment with other bloggers.

We have asked our blogger community to answer a few blogging questions about themselves, with the aim of getting to know them and their blogs a little better. These will be published as a series of blog posts, which we hope will make interesting reading. Carry on reading if you’d like to find out more about the bloggers who are active on Bloggers Required. You can view other blogger Q&As here, and you can complete your own here.


Blogger Q&A with Nailah Dossa/@Moda_InLondres


Nailah Dossa


Social profiles

Please tell us a bit about your blog?

Moda in Londres, literally translating to Fashion in London, is a blog dedicated to all things fashion. Whilst there are countless fashion blogs on the internet, Moda in Londres will hopefully become a part of the fashion blogging community where ordinary people are captured by my camera to encapsulate their own personal, extraordinary style. As one of the primary fashion capitals of the world, there are a spectrum of styles walking past us everyday in various shapes and forms, emanating from different cultures and locations.

The blog has been running for two months now and in that time, I feel that it has achieved much. So far, I have blogged for brands such as BANK; Ribbon and Blonde&Blonde as well as being invited to prestigious fashion events such as Pakistan Fashion Week 5.

Moda in Londres also showcases original street style styling from photo shoots I arrange with talented photographers such as the lovely Jessica Apap –

Q1. How and why did you get into blogging?

I’ve always felt that fashion is synonymous with life as it isn’t restricted to a particular gender, race or nationality, and being London born to a Kenyan father of Indian origin and a Portuguese mother, fashion has always been an incredible outlet for expressing myself. So with this in mind, I decided during my gap year that I would start this blog to share with others what is so dear to myself – my perception of fashion.

During the first week of setting my blog up, I was fortunate enough to be invited to a fashion book launch; by an up and coming designer who I asked to photograph for my blog, and was introduced to many influential people through which I was able to build up my contact database and that’s helped me quite a lot. Blogging about fashion is not a chore as it is the one aspect of my life that I have always felt completely at ease with and I truly enjoy every single bit of it!

Q2. Where do you get your writing inspiration from?

The things which inspire me variate greatly. It ranges from the way the weather looks i.e. if its particularly gloomy, I’ll blog more so about darker colors and use pathetic fallacy as a figurative technique in my writing.

My main inspirations come from art, literature and the tiny details that catch my eye from every day life.

Everything has the capability to inspire ones writing, it just depends on the way one looks the objects or situations at hand.

Q3. If you could offer some words of encouragement to a newbie or frustrated blogger, what would they be?

My main advice would be to work hard and post regularly, also to collaborate with other bloggers as often as you can. Particularly those that have a larger database than your own.

It’s also a good idea to go to as many events related to what you blog about in order to build up contacts, as that will be a great help in the future!

Also, to never give up. All bloggers have been frustrated at some point, even some of the greatest and most successful ones! You just have to work hard and power through, through increasing how often you post as well as promoting your blog on various social mediums!

Q4. What has changed most about blogging culture/the blogging industry since you started?

Since I started blogging, I’ve come to realize just how important bloggers are to brands as well as businesses. Right now, in particular, high street brands employ legions of bloggers in order to boost traffic on their own sites and promote products and therefore sales.

Bloggers are an essential part of the industry as they help to bridge the gap between the brands and consumers as the more the bloggers seem to connect to their audience, the more attention the brands they promote get.

More and more bloggers are therefore wanted by these brands and so the job pool for bloggers is great at the moment!

Q5. What daily tools and platforms do you use in your blogging routine, for research, promotion, sharing and other?

To promote my blog, I use Twitter as well as Facebook but will soon be looking into LOOKBOOK as well as these are all great platforms with different ranges of audiences that bloggers are then able to pick out and share with.

My research is not limited to the internet as I take a lot of inspiration from the past, so talking to people who have experienced the fashion in the era that I’m interested in is always a top priority for me. Asides from that I also keep up to date with the latest issues of Vogue, Grazie and Elle – sometimes a cheeky Cosmopolitan as well.

Another tool I use for promotion is my connections, whenever I collaborate with a photographer or model for example I always make sure that they share the images taken as well as the clothes showcased with links to my blog so as to increase circulation and therefore views. One of the most important

Q6. Do you understand your blog analytics, and how important do you think they are? Please share some best practice.

My blog analytics still vary quite a bit as I haven’t been a blogger for all that long but they are very important to understand. Views in my opinion are more important than followers as the people who view may not have accounts on the social medium that I post on but I know that they pay attention to the posts and support my site by clicking on the outgoing links as well as sharing my site on other forms of social media i.e. Twitter, Facebook etc.

Another important factor for posts in particular so as to capture the most views is timing. The time at which you post at is very important as you have to study the trend of views at first so as to ascertain when the number of peak views is so as to know what time is best to post at.

Q7. Where do you hope blogging will take you in the future?

I aim to continue my blogging throughout university which I start next year and I hope that it will help me to gather enough attention from brands as well as individuals within the fashion industry so as to make my metamorphosis into a fashion journalist in the future easier. I have always been told that making contacts within the industry is essential to be successful and so I hope that with the contacts that I have and will build up. that I will be offered job opportunities within the fashion industry such as being an intern or blogger at a fashion magazine.

More blogger Q&As

[touchcarousel id=’3′]


If you would like to get involved with Bloggers Required, we're always happy to hear from prospective advertisers, newsletter sponsors and partners, just give us a shout at [email protected]

Bloggers Required does not write or imply any association with, nor endorsement by or of, the product/service/brand/business/blogger named in this blogging assignment/giveaway/request or similar, and is not responsible for the assignment/giveaway/request or similar contents or their authenticity. Please read our T&Cs, blogger FAQ and ethical blogging guide before applying to blogging assignments UK – US.

Important updates to Bloggers Required policies

We've updated our T&Cs and Privacy policy (14/05/2018). You can see them here > By continuing to use our services, you acknowledge our updated Privacy Policy and agree to the rest of the updated T&Cs.

Thank you for being a part of the Bloggers Required community.

The Bloggers Required Team

Subscribe to our mailing list to receive NEW & EXCLUSIVE blogging assignments & news.

Never miss out on new and exclusive blogging assignments and news again. You can unsubscribe via the unsubscribe link found in the emails themselves at any time.
  • Email adress
  • If your blog has a secondary focus, please add it here.
    Please read our T&Cs/Privacy policy, including your consent to your submitted data being collected and stored. You can unsubscribe from the assignment and news emails, via the unsubscribe option found on the individual emails themselves at any time. You can also request your data be removed from our "PR friendly" database here

    By ticking this box you are agreeing to our T&Cs

  • Once you have completed this form you will be redirected to a confirmation page.

  • This field is for validation purposes and should be left unchanged.

©2022 Bloggers Required - Blogger Outreach Service Since 2012 | T&Cs and Privacy Policy

Contact Bloggers Required

We would love to hear from you! Please fill out this form and we will get in touch with you shortly. We aim to answer all queries within 24 hours.


Receive NEW & EXCLUSIVE blogging assignments via our weekly email newsletter

Join over 16,000 bloggers and subscribe to our mailing list to receive NEW and EXCLUSIVE blogging assignments, giveaways and news.

Log in with your credentials

Forgot your details?