Please share this assignment with other bloggers.

We have asked our blogger community to answer a few blogging questions about themselves, with the aim of getting to know them and their blogs a little better. These will be published as a series of blog posts, which we hope will make interesting reading. Carry on reading if you’d like to find out more about the bloggers who are active on Bloggers Required. You can view other blogger Q&As here, and you can complete your own here.

Blogger Q&A with Serena Ozgowicz/@serena_ozgowiczName

Serena Ozgowicz


Social profiles

Please tell us a bit about your blog?

My blog is an extension of my YouTube Channel, Pretty Wild Things. If there’s a product I want to specifically review without having to set up a camera and do my makeup, then I can take a few snaps and write about how much i love it all while still in my PJS! I like to review products, share what I’m loving that week, make wishlists and sometimes even the odd baking post!

Q1. How and why did you get into blogging?

I first started my blog so that I could do more in depth reviews of specific products rather then talk about one item for 20 minutes on my YouTube channel. I then got wrapped up in the whole process, taking photos, writing (something I hadn’t really enjoyed since high school!) and sharing with the beauty blogger community. They are always so friendly and lovely!

Q2. Where do you get your writing inspiration from?

I have always loved writing and would adore ‘creative writing’ pieces at school but fell off the wagon once I left school. Blogging has been a great way for me to write about things I love (or hate) on a daily basis. I like to inject a little humor into my writing – weather that’s noticeable I’m not sure – but really enjoy the freedom of writing what I truly think about a product, or what I’m loving at this moment in time. A great way to get inspiration is to read other peoples blogs, I like when you can almost hear the person talking as you read the post, rather then just words on a screen. Inject a little personality into your writing and people will come back for more.

Q3. If you could offer some words of encouragement to a newbie or frustrated blogger, what would they be?

Don’t rush. It can be frustrating at first, worrying no one is reading or following your blog. But ultimately your blog needs to be for you. Once you stop counting the page views, and the followers and start to just enjoy blogging for yourself, it comes across in your posts, and people will stick around. It’s easy to throw in the towel because ‘her blog get’s so many views, why isn’t mine’ try not to think about it that way. Focus on your own blog and eventually they will come! A great way to interest new readers is to take part in twitter talks, and to comment on other peoples blog posts (not advertising yourself, just a nice comment) and people might just click on your name. Don’t expect too much overnight, It’s a slow process growing your blog, and while some get lucky and get thousands of readers in a month it may not be that way for you, if you enjoy blogging, blog!

Q4. What has changed most about blogging culture/the blogging industry since you started?

I started my YouTube channel back in September 2010 and my blog not long after. I can honestly say I have seen a big increase of girls (and guys) starting blogs and have loved to see the way blogging is becoming part of ‘the offline world’ too. Lots of bloggers are taking part in ad campaigns, collaborating with brands and hosting shows. It’s a big achievement for people who just started off showing what was in their handbags!

Q5. What daily tools and platforms do you use in your blogging routine, for research, promotion, sharing and other?

I do like to keep a foot on each platform while blogging (should I say each limb?) I’m a big fan of Facebook pages to keep interactive with your followers because you can set your page to post your status’s to twitter also, so you only have to write everything out once, big time saver! I also think Instagram is a great way to reach people, post your images straight to Facebook, Twitter and Tumblr and people can stay in touch via those. When researching I’ll always be a Google lover, and even use the American version to Google images, I found out that trick on Catfish the TV show. Other great websites that are a help with blogging would be BlogLovin’ and even host sites like TinyPic and TinyURL.

Q6. Do you understand your blog analytics, and how important do you think they are? Please share some best practice.

While blog analytics are great, and show you who’s reading, commenting and following you. I also think it’s all too easy to get bogged down with numbers. The only time I’ve ever really NEEDED to know my numbers is when a brand asks, and I like to keep it that way. It’s okay to keep one eye on the digits but remember that your blog isn’t just a calculator. The most important factor of your blog is the content. Even if only 20 people are reading, and those 20 people come back every post, that’s an achievement. I’m not going to lie and say seeing those numbers rise isn’t a great feeling. But so should writing your blog, and reading other blogs. As long as you enjoy what you are doing, then don’t let the numbers take over.

Q7. Where do you hope blogging will take you in the future?

I don’t see myself stopping my blog or YouTube channel anytime soon (if ever.) I hope to carry on loving products, sharing my thoughts and learning from other bloggers. I would love to keep up the friendships I have made via my blog and channel and maybe work with some new brands or with other bloggers in the future. I am yet to go to a blogging event due to anxiety, but hope to overcome that obstacle when I’m ready and welcome a whole new side of blogging into my life!

More blogger Q&As

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