If you have been selected to work with a brand on a recent blogging assignment, here are a few tips to ensure the relationship goes smoothly…

  1. Be clear on what you promised to deliver in your blogging assignment pitch
  2. Make sure you have a good understanding of what the brand requires you to do, preferably in writing, before you begin work
  3. Have a clear understanding of the compensation being offered, if any, and if you’re unsure, seek clarification from the brand
  4. If part of the arrangement requires you to have a product on loan, be clear on when it needs to be returned, and via which postage method. Be clear on whether you will be compensated for any postage costs.
  5. Send the brand any T&Cs you might have, including payment T&Cs if applicable (see payment ideas). Do this before you commence working with a brand. Make sure the brand agrees with your T&Cs before moving forward. 
  6. Make sure your reviews are fair and balanced. If after reviewing a product you find you are extremely dissatisfied with it, discuss your feedback with the brand and give them the right to reply, before publishing a scathing review.
  7. Be impartial. If you have any affiliation with the brand or its competitors (for example, you write content for a competing brand), make sure you disclose that relationship at the start.
  8. Keep to the agreed timeframes. If the brand has set a publishing deadline, do you best to meet it, and let them know if it is unrealistic or if you are going to be late.
  9. If the assignment involves the travel to an event, be clear in advance if your expenses will be reimbursed.
  10. If you cannot agree on the way forward, be polite, thank the brand and walk away.
  11. Check out our advice on ethical blogging for the UK and US.

Payment ideas:

  • Ask for payment in advance.
  • Ask for a part payment and the rest on completion.
  • Ask for payment within 3 days of publication, or you will remove your post.
  • Ask for payment once a post is published, then you will commence social sharing upon receiving payment.
  • Send a draft post and ask for payment. Then publish.

In terms of payment, try and work out what you, the blog owner, and the assignment owner are most comfortable with.

Blogging assignments, Bloggers Required does not write or imply any association with, nor endorsement by or of, the product/service/brand/business named in blogging assignments, and is not responsible for the assignment contents or their authenticity. Please read our T&Cs, blogger FAQ and ethical blogging guide before commencing work on a blogging assignment UK – US

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