Bloggers Required launches today with the sole aim of providing a platform for small businesses and brands to connect with like-minded bloggers, offering them a free helping hand with their blogger outreach.
Via this new match-making platform, businesses are invited to create something called a ‘Blogging Assignment’, which in essence is a brief containing details of the way in which they would like to work with relevant bloggers. The assignment can be extremely flexible in scope, ranging from the promotion of products or services, attendance at events, to running giveaways or competitions.
Interested bloggers are then invited to reply to the Blogging Assignment, making sure their blog is a good fit for the brief. A connection is then made between the brand and the blogger, allowing both parties to carry on the conversation.
Bloggers Required is entirely free to use, for businesses and bloggers alike. However if brands require a higher volume of blogger responses they can instead opt for one of two paid-for plans, which additionally allows their Blogger Assignments to be individually featured on the site.
For bloggers, the best way to get the most of the site is to follow Bloggers Required on Twitter, join the Facebookpage, sign up to the weekly assignments newsletter, or just keep a very close eye on the site!
Andy Merchant, co-founder of Bloggers Required, comments: “Blogs have become an increasingly popular destination for outreach campaigns, but too often they are poorly targeted. Bloggers Required allows bloggers to pick and choose the brands that they want to hear from. Additionally it provides businesses with an easier way of making blogger connections and getting noticed, which is perfect for those who have little or no knowledge of blogger outreach.”
Wendy McAuliffe, co-founder of Bloggers Required, adds: “For a small business or brand, achieving a well-written review on a well-targeted blog can be of great value, and go a long way to getting their brand noticed. But for understandable reasons, bloggers like to receive personalised and relevant approaches, which for a business can be extremely resource intensive. Bloggers Required helps to take out some of that leg-work, by match-making brands and businesses with bloggers who are interested in working with them.”
Bloggers Required has been created by online PR and social media consultancy Populate Digital, whose directors have over 20 years’ combined experience in PR and social media.
If you would like to get involved with Bloggers Required, we're always happy to hear from prospective advertisers, newsletter sponsors and partners, just give us a shout at [email protected]Blogging assignments/giveaways Bloggers Required does not write or imply any association with, nor endorsement by or of, the product/service/brand/business/blogger named in this blogging assignment/giveaway/request or similar, and is not responsible for the assignment/giveaway/request or similar contents or their authenticity. Please read our T&Cs, blogger FAQ and ethical blogging guide before applying to blogging assignments UK – US.