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Brand or business name:

Bullitt Group (a licensee of Caterpillar)

Blogging assignment: Bloggers Wanted for New Rugged Smartphone Launch Event in Reading

Please tell us about the product or company you would like the blogger’s help with?

We are a licensee of Caterpillar who produce rugged smartphones. Designed to be waterproof, drop-proof and shockproof, Cat phones are perfect for outdoor sports, construction or anywhere you need a phone that can handle tough environments.

Our new smartphone is a rugged device with a sleek design that comes with the latest version of Android (Lollipop), designed for someone who needs a tough phone that looks great and provides excellent performance.

What is the blogging assignment?

We’re holding an event at our offices in Central Reading at the beginning of August for the launch of our brand new smartphone.

We’re looking for bloggers to come along to an exclusive event on a weekday evening to test out the new product, talk to the people involved in its development and take part in some fun activities and entertainment. Food and drink will also be provided.

After the event we would like participants to write a review about the new phone or the event for their blog (including a link back to and promote their post on their social media channels.

There’s also the option to be included in future events and releases from Cat phones and our other brands.

What type of blogs are you looking for?

We’re looking for bloggers that would need a “rugged” product in their life – whether that be because they work in a rugged environment (construction, agriculture, etc), they participate in extreme/outdoor sports and activities or they generally lead an active lifestyle.

Sports, construction and lifestyle blogs are some of the areas we’re considering. We’re interested in relevancy and quality so we’d like bloggers with good social followings.

Preferred geographic location of the blogger:

United Kingdom

How might you compensate the blogger?

Getting to keep the product

How else might you compensate the blogger?

In addition to the event we can contribute towards travel costs to our offices. Bloggers will be given a phone to keep and provided with goodie bags.

We’re also able to supply content (images, press material, etc) to help with content creation.

When would the blogger need to complete and publish the blogging assignment by?

1-2 weeks after receiving the product/item to review or email agreement to proceeded.

Assignment close date:

13th July 2015

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