Brand or business name:
Please tell us about the product or company you would like the blogger’s help with?
Monday 19 May marks the start of Yogurt Week, the UK’s first celebration of all things yogurt! Whether it’s for breakfast on the go, a delicious snack or to use in your favourite recipes, yogurt contains a range of nutrients important for a balanced diet and healthy lifestyle, and is a versatile food staple for all the family to enjoy. With so many ways to enjoy yogurt, the Yogurt Council has launched the first dedicated Yogurt Week, in celebration of one of the most popular food items in the British diet. Discover more at: http://loveyogurt.org/yogurt-week
What is the blogging assignment?
We are looking for bloggers to share Yogurt Week with their readers via a recipe – either savoury and sweet, which uses yogurt as one of the ingredients. The post is to be published no later than 21 May.
The post, recipe and supporting imagery must be unbranded with the reference to Yogurt being along the lines of natural yogurt, strawberry yogurt etc.
Coverage should include – Yogurt Week (19-25 May) is a celebration of all things yogurt, and it must highlight its versatility as a food staple for everyone to enjoy. The post also needs to include a link to Loveyogurt.org and @loveyogurtuk on Facebook and Twitter, as sources for further information. A link to the blogger’s post needs to be shared to Facebook and Twitter.
In return, we will compensate you for ingredient expenditure with £25 worth of vouchers, to be selected from one supermarket chain of your choice including: Asda, Iceland, Marks & Spencer, Morrisons, Sainsburys, Tesco, The co-operative and Waitrose.
What type of blogs are you looking for?
UK food (with a family skew) and parenting bloggers with monthly unique users of 12,000 or more, and who are known for regular recipe posts. With Facebook & Twitter fan bases of 500 upwards
Preferred geographic location of the blogger:
How might you compensate the blogger?
How else might you compensate the blogger?
As detailed above, we will compensate you for ingredient expenditure with £25 worth of vouchers, to be selected from one supermarket chain of your choice including: Asda, Iceland, Marks & Spencer, Morrisons, Sainsburys, Tesco, The co-operative and Waitrose. We will also provide an extra large, branded canvas shopper.
Assignment close date:
25 May 2014
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