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Brand or business name:

Campaign Management Company is Pharris Media

Client Brand is Wellness Natural Pet Food

Blogger outreach assignment: Dog loving bloggers in the US and Canada needed to spread the word about Wellness Natural Pet Food

Blogger outreach assignment: Dog loving bloggers in the US and Canada needed to spread the word about Wellness Natural Pet Food

Please tell us about the product or company you would like the blogger’s help with? 

Wellness Natural Pet Food is a leading brand in the natural pet food market. One of the key component we want bloggers to help with is the promotion of key pages on the client website. 1) A “Check Your Bag” page where you can compare the ingredients of your pet food against the ingredients in Wellness Natural Pet Food. 2) The Store Locator Page where you can find your local retailer of Wellness Natural Pet Food products as well as online retailers. 3) The facebook page for Wellness Natural Pet Food. 4) The Pet Community page where you can get special offers and discounts.

There are 2 objectives in this campaign. Drive traffic to the Wellness Natural Pet Food Site and Facebook page as well as general brand awareness and the importance of feeding your dog a quality product made from natural ingredients rather than the big brands that are full of fillers and preservatives.

What is the blogging assignment?

The assignment is to write a post or 300+ words using the support documents provided (to those who opt in). The post must contain at least one of the #tags provided, one of the pictures provided, one of the videos provided, the 6 bullet points found in the main blogger story (in the support docs) and 4 links.

Campaign End date is the 3rd of April, 2014.

What type of blogs are you looking for?

I’m currently looking for blogger in the USA or Canada with a PR of 4 or better, a Klout of 45 or better and UMVs of 5000+ that blog about family, lifestyle or dogs (care, nutrition, etc).

Preferred geographic location of the blogger:

USA or Canada

How might you compensate the blogger?

My budget allows for upto $100USD payment depending on the blogger’s stats

How else might you compensate the blogger?

If the blogger has a preference to be paid in dog food, that can be arranged.

Assignment close date:

3 April 2014

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