Brand or business name:

BP

Blogging assignment: Drive In Dine Out - UK bloggers wanted to launch BP and PizzaExpress promotion

Please tell us about the product or company you would like the blogger’s help with?

BP has over 1,200 petrol stations across the UK – meaning you’re never far from your local BP. With fuel, shop, Wild Bean Cafe, M&S Simply Food and many stores open 24 hours we are there for you when you need us.

This June BP is partnering with PizzaExpress to offer customers a free main meal when they refuel 3 times with a minimum of 35 litres each time.

What is the blogging assignment?

We are looking for enthusiastic individuals to help BP launch their main summer promotion coming to forecourts across the UK this June. In partnership with PizzaExpress, BP customers can get a free main meal when they fuel up with 35 litres or more in a single transaction 3 times between 2nd June and 29th June 2015. Each time they purchase 35 litres or more of fuel they are given a BP code. Once they have 3 codes they can enter these on www.DriveInDineOut.bp.com and they will be sent a PizzaExpress meal token giving them a FREE main course meal worth an average RRP of £11.

A campaign supported by press, radio, digital and direct marketing will launch at the beginning of June and BP want select bloggers to be among the first to spread the word and begin building excitement. The blog post should hero the campaign, whether as a money saving tip, a first look at a great deal for a free meal, ways for mums on the run to get a treat for their family or for those who drive for a living to reward themselves without doing anything differently!

What type of blogs are you looking for?

We are looking for high traffic UK based blogs with a high Google Page Rank and targeting a UK audience. Ideally your blog should have an audience of people who drive for a living/ commute, and/or female homeowners.

Your blog should focus on any/all of the below interest areas:
– food
– travel
– money saving advice
– parenting
– cars/vans
– lifestyle
This should include a link to www.DriveInDineOut.bp.com.

Preferred geographic location of the blogger:

United Kingdom

How might you compensate the blogger?

Get in contact for more details

How else might you compensate the blogger?

n/a

When would the blogger need to complete and publish the blogging assignment by?

1-2 weeks after receiving the product/item to review or email agreement to proceeded.

Assignment close date:

15 May 2015

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