Blogging assignment: Elly Pinx Affordable Jewellery Product Review / Awareness / Web Traffic Campaign (UK bloggers)

Brand or business name:

Elly Pinx

Blogging assignment: Elly Pinx Affordable Jewellery Product Review / Awareness / Web Traffic Campaign (UK bloggers)

Please tell us about the product or company you would like the blogger’s help with?

Elly Pinx is an affordable costume jewellery retailer that will be selling a wide-range of jewellery from their ecommerce website at www.ellypinx.com.

We will be starting to trade online imminently and therefore need to raise awareness of the brand and our products, and drive traffic to the ecommerce website.

What is the blogging assignment?

Objective of Campaign:

– Drive traffic to the ecommerce website at www.ellypinx.com that converts to sales
– Raise awareness of the brand amongst the selected target audience

Target Audience

The target audience for the campaign is females aged 25-45, living in the UK

What type of blogs are you looking for?

What we require from influencers / bloggers

To collaborate with them and tap into their target audience, only people living in the UK though. Therefore, any influencers used should have a strong audience in the UK, with a good percentage of their audience residing in the UK.

What we are offering in return

Depending on the size of the influencers audience, overall perceived quality, the amount of engagement evident from the influencers audience, and the quality of the match in terms of audience that the influencer has in the UK that meet our targeted criteria, we are offering free products to review, and may also offer a cash payment as an incentive. This is negotiable depending on the previously mentioned criteria.

How the campaign will be measured

– Targets will be set for the increased traffic that is driven to the Elly Pinx website during the period of the campaign, these must be met for the campaign to be deemed a success
– Targets will be set for the increased sales of the specific products that are featured in the campaign, again the campaign will not be considered a success if these product sales targets on the site are not reached.

Feedback and input from the influencer is encouraged and desired from Elly Pinx with regards to the setting of these targets, this will be agreed beforehand with the influencer so that both parties are happy with all targets set

What we would like influencers to do

Please take a look at our website www.ellypinx.com in the first instance and let us know what products you like and would like to review. Please inform us which products you feel will be most suitable for your specific target audience (we have a range of different types of jewellery that is suitable for different target audiences). Also please provide honest and open feedback on the quality of the site and the products that you view on the site.

Period in which posts should go out

All posts should be sent out within a one week period between Friday 10th June – Friday 17th June 2016. The campaign will last for one-week duration.

Preferred geographic location of the blogger:

United Kingdom

How might you compensate the blogger?

Getting to keep the product

How else might you compensate the blogger?

Depending on the size of the influencers audience, overall perceived quality, the amount of engagement evident from the influencers audience, and the quality of the match in terms of audience that the influencer has in the UK that meet our targeted criteria, we are offering free products to review, and may also offer a cash payment as an incentive. This is negotiable depending on the previously mentioned criteria.

When would the blogger need to complete and publish the blogging assignment by?

1-2 weeks after receiving the product/item to review or email agreement to proceeded.

Assignment close date:

06/10/2016

Bloggers’ follow-up assignment form

This assignment has now FINISHED and is CLOSED.

 


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