Brand or business name:

Kipling

Blogging assignment: European fashion & beauty bloggers wanted to review Kipling bags and become mid-term ambassadors #SheWearsKipling

Please tell us about the product or company you would like the bloggers help with?

Kipling’s  tale is one of great passion and creativity (plus the odd stroke of luck!) that goes back to the spring of ’87. That was the year when three young designers pals in Antwerp stumbled upon a happy accident on a loom and discoverd crinkled nylon fabric… and voila, the idea for Kipling was born. Having hit upon a winning formula they wasted no time in creating the affordable, sporty and functional bags and lifestyle essentials that have gone on to become wardrobe favourites for women in 65 countries across the world.

Today, Kipling offers a variety of bags, accessories and lifestyle essentials with streamlined designs, more elevated materials as leather, sophisticated and stylish colour palette. The collections are designed for modern, positive, multitasking “girl on the go” and offer functional bags for all different social and familiar occasions.

Blogging assignment: European fashion & beauty bloggers wanted to review Kipling bags and become mid-term ambassadors #SheWearsKipling

What is the blogging assignment?

We are looking for influential fashion and lifestyle bloggers to review our Fall and Winter collection in a creative way! We will offer Kipling bags and luggage and we trigger bloggers to show us how#SheWearsKipling: write about the bag, take nice pictures or even make a cool and creative video. We will select the best and invite them to be our ambassadors during 3 months for the Spring and Summer 15 collection, plus be invited to take part on our upcoming exciting campaign for the International Women day!

 The reviews should include the #SheWearsKipling, plus links to the Kipling country’s page:

What type of blogs are you looking for?

European fashion and lifestyle bloggers with a characteristic style, a passion for quality and creativity, between 25-35 years old and in line with our Kipling IMAGINISTAS: http://instagram.com/kipling_official

Bloggers must have the following to be considered for this blogging assignment.

  • Google page rank of 2 and above
  • More than 1,000 Twitter followers
  • More than 750 Facebook fans
  • More than 500 Instagram fans

Preferred geographic location of the blogger:

Europe – From UK and Europe (mainly France, Germany, Spain and Italy)

How might you compensate the blogger?

Getting to keep the product

How else might you compensate the blogger?

Become Kipling’s ambassador for the next season and get key products of the new collection, participate in our competitions and upcoming campaign for the International Women day!

Assignment close date:

27 Oct 2014

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