Brand or business name:

F&F

Blogging assignment: F&F Autumn SOS! (UK bloggers)

Please tell us about the product or company you would like the bloggers help with?

F&F is an International Fashion Brand, designed and developed with our customer in mind. Exclusive to Tesco, and sold through our retail and online formats through the UK and Europe. The smart, stylish and affordable brand includes tailoring, knitwear, occasionwear, footwear, accessories and essentials.

What is the blogging assignment?

London, 16th October 2014 – Global fashion brand F&F launched the second installment of its ‘SOS’ social media campaigns to help solve autumn fashion dilemmas for consumers.

Following the success of the brand’s #SummerSOS campaign in July, F&F has once again teamed up with fashion expert and writer Angela Buttolph for #AutumnSOS, which will provide social media users with solutions to their seasonal fashion queries. The campaign aims to further drive F&F’s fashion credibility, promote its new autumn range and engage with fashion fans

Angela Buttolph intro:
https://www.youtube.com/watch?v=Z6A9cPX0jLs

First shoppable video (more to come this week with Angela Buttolph commentary):
https://www.youtube.com/watch?v=59gPi5Ir_sA

We’d like you to write a piece on the #AutumnSOS campaign – what you think of the idea, how this will help consumers and what kind of impact you think this has on the F&F brand. Do get in touch if you have any questions – we’re looking to send Youtube videos over to you guys once you have replied registering your interest- so that you can embed/feature the videos as part of your post.

What type of blogs are you looking for?

UK Fashion/Lifestyle/Parenting Blogs

Preferred geographic location of the blogger:

United Kingdom

How might you compensate the blogger?

Get in contact for more details

How else might you compensate the blogger?

You can join the Tradedoubler affiliate program and register as an affiliate to the F&F program, so that you can earn commission on the sales that you drive from your blog. Let us know if this is something you’d be interested in.

Assignment close date:

10 Nov 2014

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