Brand or business name:

The Children’s Society

Blogging assignment: Find out how BenevoLent your are, take our challenge and give up a luxury over Lent (UK bloggers)

Please tell us about the product or company you would like the blogger’s help with?

We are a charity working to change the stories of England’s most disadvantaged children and teenagers of all faiths and none. We provide support to teenagers at risk from abuse, neglect or violence.

Our fun new BenevoLent tool allows you to calculate how much you can save from giving up your favourite indulgence over Lent. Giving up your favourite snack, beauty treatment, alcoholic beverage or other luxury could also help others, and BenevoLent helps you see the difference you could make for disadvantaged children by donating your savings.

What is the blogging assignment?

Choose the luxury you want to give up – make it something you really care about (and hopefully what you’re known for on your blog). Take up our BenevoLent challenge here:

Once you’ve accepted, share your experiences giving up the thing you love most on your blog. Are you known for your selfies, tasty food photos, fashion/beauty advice, opinion vlogs or written monologues? We want you to share your story as you live for 6 weeks without giving into the temptation of your favourite thing to do.

Bloggers must:

Link to on their blog

Mention The Children’s Society and who we are on their blog

Mention our Twitter account on any tweet content about the challenge

Mention the campaign hashtag #BenevoLent on tweet about the challenge

Mention our Facebook Page on any Facebook content about the challenge

What type of blogs are you looking for?

We’re looking for:

Blogs that have built a successful community around the topics of either: fashion, beauty, shopping, food, alcohol, cigarettes, or other luxury consumable product. We’re particularly keen on reaching a fun, highly-engaged young audience interested in social issues.

Bloggers well-known for your interests, and can influence your community to take an action based on your advice.

Bloggers happy to work with a charity to encourage supporters to get involved with a fun fundraising challenge

Bloggers looking to raise their profile through working with a highly respected and well-known charity that works for vulnerable children and families in England.

Preferred geographic location of the blogger:

United Kingdom

How might you compensate the blogger?


How else might you compensate the blogger?

We can help you increase your social exposure on our Twitter and Facebook social channels.
We are keen to work with bloggers from a wide range of interests, and are likely to build on the partnership we’re starting into future opportunities. This may involve opportunities to work with other influential personalities at events, or opportunities to visit programs we support young people in England with.

Our Digital Director regularly works with thousands of high profile blogger personalities across the world on Blog Action Day She has previously set up successful blogger outreach programs for international organisations like Oxfam, and has also led the first UN-accredited blogger event at the UN in New York.

When would the blogger need to complete and publish the blogging assignment by?

1-2 weeks after receiving the product/item to review or email agreement to proceeded.

Assignment close date:

19 March 2015

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