Blogging assignment: Help raise awareness of the Dettol Baby Blanket Donation (UK bloggers)

Brand or business name:

Dettol

Blogging assignment: Help raise awareness of the Dettol Baby Blanket Donation (UK bloggers)

Please tell us about the product or company you would like the blogger’s help with?

We would like to invite bloggers to help raise awareness of the Dettol Baby Blanket Campaign, fronted by Rachel Stevens, which draws to a close in the middle of February. You will be sent a Dettol product upon featuring the campaign on your blog.

What is the blogging assignment?

Bloggers are encouraged to share the campaign video on their blog, which can be found through the following sharefile link, along with the campaign images and logo. The images can be found here.

Further information about the campaign can be found below.

Rachel Stevens is calling out to mums, dads and parents to donate a blanket to the Dettol Baby Blanket Donation charity campaign to help babies in need.

The campaign aims to raise awareness of the dangers of bacteria on baby blankets whilst highlighting the shortage of baby blankets available to infants born to families in need. Once collected the baby blankets will be hygienically washed with Dettol Anti-Bacterial Laundry Cleanser, an additive that kills 99.9% of bacteria even in temperatures as low as 15°C, before being re-distributed to families. Dettol has also pledged to donate £1 for every blanket donated to Sparks – a children’s medical research charity.

Rachel said “I’ve got all my mummy friends donating their blankets and I’m trying to get as many people involved as possible. It’s a brilliant campaign in itself but now I’m a mum I am even more aware of how much washing there is to do. With Dettol Anti-Bacterial Laundry Cleanser I get to do loads of quick washes at low temperatures and I know that things will be hygienically clean and germ free.”

The Dettol Baby Blanket campaign video can be found through the following link: https://www.youtube.com/watch?v=OFSOQin0G0Q

Parents are encouraged to engage with @DettolBlanket on Twitter with the #sharethememories hash tag.

For full details on how to donate please visit: www.dettol.co.uk/donate

What type of blogs are you looking for?

Parenting, lifestyle & health blogs.

Preferred geographic location of the blogger:

United Kingdom

How might you compensate the blogger?

Get in contact for more details

How else might you compensate the blogger?

To thank you for featuring the campaign on your blog you will be sent a selection of Dettol products, such as Dettol Anti-Bacterial Laundry Cleanser or Dettol Anti-Bacterial Cleansing Surface Wipes.

Bloggers will also be sent a Dettol Healthy Home Guide, which is packed full of facts, figures, advice and tips to serve as a handy reference tool to help keep your home healthy. Bloggers will also be recognised for future projects.

When would the blogger need to complete and publish the blogging assignment by?

1-2 weeks after receiving the product/item to review or email agreement to proceeded.

Assignment close date:

13 Feb 2015

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