Brand or business name:
treaclemoon (via Bell & Whistle Brand Management)
Please tell us about the product or company you would like the blogger’s help with?
Renowned for its scrumptious smells and fabulous formulations, which benchmark brands at nearly five times its price, treaclemoon is an independent, UK brand, available at Tesco and Waitrose from just £2.99.
In a world of beauty that can often take itself a Iiiiittle too seriously, treaclemoon adds a sprinkle of magic and a light dusting of escapism to daily routine, along with scrumptious smells, fabulous formulations and a ‘look’ that will sit with pride in the bathroom. Along with tales of the treaclemoon ‘Creative Director’, Charles Henry Nelson, who happens to be a garden gnome, each bottle tells its own little story with a dreamy description to capture the fragrance within, and temporarily transport the bathroom to a faraway land, full of rainbows, joy and daisy chains.
What is the blogging assignment?
We would love you to help us to raise awareness and drive trial of the new treaclemoon App, which allows users to design and share ideas for new products – and win prizes! What’s more, we hope to shortlist one product from all the ideas, later in the year, to bring to life and sell in stores.
To accompany posts about the App, we are also happy to send treaclemoon products for review so that bloggers may experience our unique products in person.
A full press release about the App (along with more information about treaclemoon) is available, but in summary…
… the treaclemoon App is free to use and available on iOS 8.0 or later (compatible with Android, iPhone, iPad & iPod touch) and allows you – and your readers – to create imaginative product fragrances, design unique bottles and invent beautiful stories of the kind that are synonymous with treaclemoon products.
Coming up with great ideas isn’t just for fun; when users share their creations with us via our Facebook page (facebook.com/treaclemoonOfficial), or on Twitter (@treaclemoon_UK) or Instagram (@treaclemoon_UK), using the hashtag #treaclemoonME, they will automatically be entered into a monthly draw with a selection of tombola prizes – from rubber ducks, to £100 cash prizes to spend on a happy day out of their choosing. What’s more, we also hope to turn at least one creation, per year, into an actual product that will sit proudly on the shelf of our retailers’ stores – and feature the name of the creator on the bottle. You can view all treaclemoon app creations via the app gallery, or see a small selection by visiting our website at: www.treaclemoon.net/designyourowntreaclemoon/
What type of blogs are you looking for?
We are keen to hear from any blogger that feels that news about the App and the associated prizes that can be won would fit happily with their content.
Obviously, due to the nature of the brand, we feel that beauty & lifestyle blogs might be particularly suited – but we’re open to suggestions!
Whilst the treaclemoon App is global, we are only able to send products for review, if desired, to addresses within the UK. Please bear this in mind before getting in touch if you live outside of the UK.
Preferred geographic location of the blogger:
How might you compensate the blogger?
Getting to keep the product
How else might you compensate the blogger?
If you choose to review a treaclemoon product alongside writing about the new App, you can naturally keep that product!
Also, if you share your own creation made with the treaclemoon App (on our Facebook page, or on twitter or instagram with the hashtag #treaclemoonME), you will be automatically entered into our monthly draw. This month, our tombola of prizes includes £100 cash to spend on something ‘happy’ of your choosing, an inflatable doughnut (!) and a hamper of treaclemoon goodies.
When would the blogger need to complete and publish the blogging assignment by?
Other – Please get in contact for more details.
Assignment close date:
Bloggers’ follow-up assignment form
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