Blogging assignment: I’M NATHAN DRAKE, YOUR TOUR GUIDE TODAY (UK bloggers)

Brand or business name:

Three UK

Please tell us about the product or company you would like the blogger’s help with?

Hi there,

We have a really fun gaming news story that we would love for you to share on your blogs if you think it might be of interest to your readers.

Three UK has partnered with Sony to create a geo-tagged Uncharted audio adventure that spans London, voiced by the real life version of Nathan Drake from the popular video game.

Tourists and gaming fans that go on Drake’s tour will encounter a number of iconic London landmarks that also link to the Uncharted series – including the Shard, Golden Hind and more. In the spirit of Uncharted, each location Drake guides tourists to comes with a clue to the next London landmark. The walking tour of London is powered by your smartphone through innovative app Recho that can drop audio messages in locations and was created by Three and Sony Xperia Z5. As tourists enter each location tour guide Drake will automatically provide a commentary of what they see around them.

A link to the blog post containing the first clue can also be found here – http://blog.three.co.uk/

Many thanks,

Andy

What is the blogging assignment?

As mentioned above it would be great if you could pop the below press release on your blogs if you think your readers might be interested in hearing about Nathan Drake’s latest adventures.

If any of your readers want to take on the treasure hunt themselves, there are prices to be won!

Press Release:

I’M NATHAN DRAKE, YOUR TOUR GUIDE TODAY

– Uncharted hero Nathan Drake swaps treasure hunting for tourism as he becomes voice of London walking tour –

The worlds of gaming and tourism collide today with the launch of a walking tour of London guided by the voice of gaming hero Nathan Drake.

Each location on Nathan Drake’s walking tour of London link to moments from the Uncharted series.

Created by Three UK and Sony Xperia Z5

Visit the Three blog for more information – http://blog.three.co.uk/2015/11/05/greatness-from-small-beginnings/

Uncharted’s Nathan Drake, one of gaming’s most iconic and popular characters, has swapped his job as globetrotting treasure hunter to become a tour guide by voicing a unique, real life walking tour of London.

Created by Three UK and Sony Xperia Z5, Drake’s walking tour gives gaming fans a tourism experience tailored for them, with the chance to explore a number of locations in the historic British capital that have a link to moments and characters from the Uncharted series.

The guided walking tour uses state of the art sound-tagging technology to activate audio messages from Nathan Drake on tourists’ smartphones as they enter the six locations that make up the walking tour. Nathan Drake’s voice was supplied by Nolan North, who has voiced the roguish character in all of the Uncharted games.

Some of the locations on the Uncharted London tour include the Golden Hind ship at Borough (the original of which was once navigated across the oceans by Sir Francis Drake) and the real former Westminster home of Lawrence of Arabia – whom Drake follows in the footsteps of in Uncharted 3: Drake’s Deception.

In the adventurous spirit of the Uncharted franchise, Drake’s commentary doesn’t give everything away, but instead guides tourists around each location by giving them clues to solve and codes to crack.

An excerpt from Nathan Drake’s Uncharted tour of London:

“Ah London town. I remember the time me and Sully enjoyed a few rounds in a pub with some locals. We left a little worse for wear that night… Back then it was an old and precious object that brought me to London, the ring that once belonged to my ancestor: the explorer Sir Francis Drake. His motto was ‘Greatness from small beginnings’. Your path to greatness begins next to the floating symbol of Drake’s great journeys around the world. I’ll give you a hint: it’s ‘Long Hidden’. I hope you’re good with anagrams.”

Although Nathan Drake’s London tour can be enjoyed as an Uncharted-themed exploration of London in itself, those gaming fans and tourists that are quick to take the tour could also find themselves the recipients of trophies from Three UK and Sony that are fit for the gaming world’s greatest treasure hunter.

Indeed, the first tourist to complete the tour will be rewarded with a Sony Playstation 4 console, while those that follow will have the chance to win a brand new Sony Xperia Z5 handset, Three Pay As You Go SIMs and copies of Unchartered: The Nathan Drake Collection.

The unique Uncharted walking tour adventure was created by Three UK to mark a special deal where anyone buying the new Sony Xperia Z5 or Xperia Z5 Compact on Three will get a PlayStation 4 1TB, along with Unchartered: The Nathan Drake Collection plus a control mount for just £249.

The walking tour functions via a free sound-tagging smartphone application called Recho. The technology allows for the placement of audio messages at any location, which can then be listened to by other users of the app.

Information on taking the tour can be found on the Three blog, along with details on installing and using the sound-tagging app.

– ENDS –

What type of blogs are you looking for?

Gaming, technology and lifestyle blogs with a mid-high ranking who will be interested in gaming and entertainment news.

Preferred geographic location of the blogger:

United Kingdom

How might you compensate the blogger?

Other

How else might you compensate the blogger?

Bloggers who take part in the treasure hunt can win a prize at the end.

When would the blogger need to complete and publish the blogging assignment by?

1-2 weeks after receiving the product/item to review or email agreement to proceeded.

Assignment close date:

20th Nov 2015

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