Brand or business name:

The Joy of Plants


Blogging assignment: The Joy of Plants launches the Houseplant Hotel with Charlie Dimmock

Please tell us about the product or company you would like the blogger’s help with? 

The Joy of Plants is an initiative by the Flower Council of Holland to help make plants special again for people worldwide. We have just conducted some research into the UK’s plant habits, which revealed that, although the majority of us will remember to complete a tick-list of chores before we go on holiday, such as clearing out the fridge (57%) and even checking every socket in the house to make sure it’s switched off (65%), just a third take any measures to keep their plants in decent condition – and nearly a fifth (17%) admit to completely forgetting they even own plants at all. As a result, over £8 million worth of plants are thrown out per year in Britain.

Fear not! has commissioned the UK’s most loved gardening expert and TV presenter, Charlie Dimmock, to give our plant pals another chance at life, with the launch of the UK’s first holiday for houseplants. Launching 4th July 2014 for one week only, The Houseplant Hotel has been specially created to keep your plants pampered during your summer escape, and to raise awareness of the issues around Britain’s foliage failures.

What is the blogging assignment?

We just ask that you blog on the Houseplant Hotel – we can provide you with the press release and a selection of fabulous images of Charlie, we can also send you our research.

To celebrate the launch of the Houseplant Hotel, we can offer you an exclusive quote from Charlie Dimmock for your blog on caring for plants when you go away on holiday.

What type of blogs are you looking for?

All UK gardening, lifestyle and home blogs would be ideal for this story, although apply if you still feel it is relevant to yours.

We would like to hear from bloggers with a readership of 5,000 and above, with beautifully designed blogs.

The Houseplant Hotel is limited to London, and runs for one week only, so please take this into consideration.

Preferred geographic location of the blogger:

United Kingdom

How might you compensate the blogger?

Get in contact for more details

How else might you compensate the blogger?

Would you like to send your plant/s to the Houseplant Hotel? Use the below contact details to let us know, and we’ll collect your plant/s from your home free of charge and deliver them back to your door upon your return.

Assignment close date:

13 July 2014

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