Brand or business name:
Please tell us about the product or company you would like the blogger’s help with?
MacFarms of Hawaii is an international leader in the macadamia nut industry. The Big Island of Hawaii is home to MacFarms Macadamia Orchard. The Kapua Ranch Orchard has over 250,000 trees and is one of the largest macadamia orchards in the world.
What is the blogging assignment?
MacFarms is launching 4 of its best-selling products into the Canadian market including: Natural Macadamias, Dry Roasted Macadamias with Sea Salt, Kona Coffee Dark Chocolate Macadamias and Milk Chocolate Macadamias. We need Canadian lifestyle and food bloggers to help get the word out in any of the following ways:
• Review the product
• A feature on the product
• A recipe using the product
• A giveaway with the product- this is on a per request basis
• Pick of the Week/ Month (or part of a relevant listicle with no other spreads competitor)
• Social media posts to an engaged audience
If a blogger has a great idea they are also welcome to pitch it to us.
We will have info and PR releases on the MacFarms range to help bloggers and influencers with great info around macadamias and the product range.
Suggested angles include:
Seasonal Angles: hockey season snacks, thanksgiving recipes/ food, Christmas, winter food
Health Angles: Macadamias are a highly nutrient dense nut, which we can provide many different stats for. 100g fulfils 33% of your daily iron requirements, 100% of your daily thiamine and manganese requirements as well as being packed with fibre, magnesium and antioxidants, which help the body function effectively. These nutrients also help the immune system and promoting healthy heart function. It can also assist with a healthy approach to weight loss, oils and a good source of B1 to help keep your brain healthy. We can provide more health information if required.
Indulgence Angle: Macadamias are a rich, buttery tasting nut, known for its premium qualities and often called the ‘King of Nuts’. Our Dark and Milk Choc varieties offer an extra level of indulgence to deliver a high quality treat.
You will also need bloggers to include the product availability: MacFarms of Hawaii will be available in British Columbia, Victoria, Alberta, Saskatchewan, and Manitoba through: Save-On Foods, Bi Low, Thrifty, Federated Co-Op, Sobeys, Choices and London Drugs and in Eastern Canada through Sobeys.
As well as the following:
• A backlink to the MacFarms website (this can be a nofollow link)
• A shot of the product to feature in the post (can be a lifestyle shot, it just needs to visibly include the pouch too).
• Mention with an image of the product on your social media (again this can be a lifestyle shot)
What type of blogs are you looking for?
We are pretty open with the types of blogs we are looking for. Anything lifestyle or food/ cooking based, however will also look at fitness and sport, craft, mummy blogs etc.
Bloggers and influencers need to have a healthy social media footprint (at least one platform must have at least more than 3000 followers) and a good level of organic engagement.
Preferred geographic location of the blogger:
How might you compensate the blogger?
Getting to keep the product
How else might you compensate the blogger?
Sharing your content on the MacFarms social media platforms and tagging you.
We also have MacFarms promotional items such as caps we can include
When would the blogger need to complete and publish the blogging assignment by?
1-2 weeks after receiving the product/item to review or email agreement to proceeded.
Assignment close date:
Bloggers’ follow-up assignment form
This assignment has now FINISHED and is CLOSED.
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