Blogging assignment: Maxwell Scott Bags – “To become the most loved British bag company in the world” (Worldwide bloggers)

Brand or business name:

Maxwell Scott Bags

Blogging assignment: Maxwell Scott Bags - "To become the most loved British bag company in the world" (Worldwide bloggers)

Please tell us about the product or company you would like the blogger’s help with?

Luxury leather goods company Maxwell Scott Bags has recently re-launched its website after an exciting rebrand. An international business based in York, North Yorkshire, Maxwell Scott Bags fuses British design with Italian craftsmanship to create luxury leather products ranging from briefcases and luggage to handbags and accessories.

Founded in 2002 by William Forshaw, Maxwell Scott Bags began life supplying briefcases to corporate clients in London. After noticing that many of his colleagues brought plastic bags to work instead of business cases, William saw a gap in the market for high quality, professional briefcases in the workplace.

After a family trip to Italy sparked an interest in the traditional craftsmanship of Italian leather, William began looking for the highest quality tannery to begin producing the leather for his bags. A highly esteemed factory in Tuscany was chosen, and the business was able to take flight.

William Forshaw, Founder of Maxwell Scott Bags said, “Back in 2002 I had a tiny vision and a passion for leather, and the business hasn’t stopped growing since! With well over a decade of professional design and craftsmanship experience under our belts, I felt a rebrand was necessary to appeal to a new generation of leather lovers.

“Since 2002, Maxwell Scott Bags has branched out and we now sell our products internationally. Although still a small business with a small staff base, the company is expanding all the time and eventually aims to be the most-loved luxury British bag maker in the world.”

The British company stands out from the crowd by using only the finest, premium Italian leather which adds to the longevity of the product. The leather produced in the tannery comes from premium quality full grain hides that are tanned using completely natural processes, reducing the impact on the environment and giving the leather unique qualities. Marks and scratches can be buffed out and the leather develops a beautiful patina over time, meaning that products from Maxwell Scott Bags only improve with age.

After spending the past year rebranding, the company is now ready to show off its brand new image. With a sleek new website, a newly launched informative blog and a range of upcoming products in the pipeline, it’s an exciting time for the British company.

To find out more about the Maxwell Scott Bags story or to browse the extensive luxury collection, visit the new website: www.maxwellscottbags.com

What is the blogging assignment?

We are looking for a likeminded blog who wants to talk about our exciting story. We manufacture luxury handbags, briefcases, luggage and accessories. Therefore we are interested in talking to quality websites

We have just launched our new website and want to get the word out there to targeted readers.

What type of blogs are you looking for?

We are looking for blogs that not just want to discuss or review our products, but want to become a part of evolving the brand. We are a small company with a dedicated team full of passion. We want to interact with people that understand the brand. We want to help provide your readers with interesting targeted content and work together closely. We are more than happy to provide content if required.

WE ARE NOT INTERESTED IN THE FOLLOWING BLOGS:
1. General review websites (we are interested in focused review sites)
2. Low quality websites. We are looking for quality partners!

Preferred geographic location of the blogger:

Worldwide

How might you compensate the blogger?

Get in contact for more details

How else might you compensate the blogger?

Competitions for their readers (prizes)
Vouchers
Discount Codes
Free product to review for on-brand websites
Photography
Content

(all dependant on the quality of the website and whether on brand)

Assignment close date:

12 Feb 2015

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