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Brand or business name:

VI Castle Lane, Sons & Co

Please tell us about the product or company you would like the blogger’s help with?

Nestled in the historic Birdcage Walk Conservation Area of Westminster, VI Castle Lane is a rare, new boutique scheme of 28 meticulously crafted apartments and 3 townhouses. VI Castle Lane is developed by Sons & Co-producers of luxurious and dignified homes in London’s most exclusive addresses.

The apartments at VI Castle Lane are complete and the townhouses will be complete imminently – attracting the attention of high net worth individuals from across the globe. The development is in a fantastic location neighbouring the likes of Chelsea and Buckingham Palace, but the street itself is quiet, leafy and residential – a somewhat hidden secret in the area. The show apartments at VI Castle Lane are decadently fitted with a variety of marble, bespoke soft furnishings and state of the art appliances, and the townhouses boast truly unique curved glass full height windows, offering a panoramic view of the neighbourhood.

We are submitting this assignment on behalf of our clients at Sons & Co – we are a PR and marketing agency based in London specialising in real estate. We are always on the lookout for awesome bloggers and there are lots of opportunities to work together in future.

What is the blogging assignment?

As it’s National Walking Month in May, we see a fantastic opportunity to highlight the superb location of Castle Lane (and what an amazing investment/new home it would make) by collaborating with a luxury lifestyle, photography savvy blogger to create a sponsored post and some social posts.

Together with the blogger, we will design a beautiful walking route, starting and finishing in a show apartment at VI Castle Lane, with photography stops at several points along the way. The blogger will have the chance to meet with one of the Sons & Co team, have a private tour of the development and ask any questions they like before the walk.

The post will illustrate how pretty the immediate area is, secret spots that many people might not find on their own, and how ideal Castle Lane would be for someone who is looking for a zone one luxury property – there’s no need to use public transport or drive anywhere if you are a VI Castle Lane resident – everything is on your doorstep.

What type of blogs are you looking for?

Luxury London lifestyle / Photography / Real Estate / Interior Design / Architecture with a luxury/high-end audience.

Preferred geographic location of the blogger:

United Kingdom

How might you compensate the blogger?

Payment (Per blog post)

How else might you compensate the blogger?

The blogger will have the chance to meet with one of the Sons & Co team, have a private tour of the development and ask any questions they like before and after going on the bespoke walking tour that is the basis of the sponsored post.

There is scope for future collaborations should the end product read and perform well.
Sons & Co. will pay for reasonable expenses throughout the day of the walking tour.

When would the blogger need to complete and publish the blogging assignment by?

1-2 weeks after receiving the product/item to review or email agreement to proceed.

Assignment close date:


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