Brand or business name:
Please tell us about the product or company you would like the blogger’s help with?
Scotts Miracle-Gro® is the world’s largest marketer of branded consumer lawn and garden products. The brand is currently running a campaign to deconstruct the elitism often associated with horticulture and encourage non-gardeners to revamp their green spaces with little time, effort and cost. The brand have created a tongue-in-cheek manual to aid these non-gardeners – The Extremely Busy and Important Person’s Guide to Gardening – which we are looking to promote, alongside three core products – EverGreen Complete 4-in-1 Lawn Feed, Miracle-Gro All Purpose Plant Feed and Weedol Pathclear Weedkiller.
What is the blogging assignment?
We are looking for bloggers to promote our tongue-in-cheek manual to gardening – the Extremely Busy and Important Person’s Guide to Gardening – in return for the three core products – EverGreen Complete 4-in-1 Lawn Feed, Miracle-Gro All Purpose Plant Feed and Weedol Pathclear Weedkiller. The bloggers would feature the products in a blog post on alternative, quick-fix and cost-effective ways to garden/create green space indoors. For this, we encourage the bloggers to be creative and utilise methods such as upcycling – planting in old Wellington boots.
What type of blogs are you looking for?
We are looking for a variety of bloggers – it is not essential that the blogs have an existing interest in gardening, since the campaign is based on encouraging non-gardeners, although keen gardeners are not discouraged. Blogs with interest in DIY, home & interiors and general lifestyle are ideal.
Preferred geographic location of the blogger:
How might you compensate the blogger?
Getting to keep the product
How else might you compensate the blogger?
When would the blogger need to complete and publish the blogging assignment by?
2-3 weeks after receiving the product/item to review or email agreement to proceed.
Assignment close date:
Bloggers’ follow-up assignment form
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