Blogging assignment: Attend The Moretti Gran Tour (London or surrounding area based bloggers)

Brand or business name:

Birra Moretti

Blogging assignment: Attend The Moretti Gran Tour (London or surrounding area based bloggers)

Please tell us about the product or company you would like the blogger’s help with?

The Moretti Gran Tour is returning to London this summer and is set to be bigger and better than ever before. The five-day event brings to life the Birra Moretti philosophy “Italian for what matters”, from enjoying an ice cold Moretti to authentic foods and flavours from the country’s many different regions. The event is running from 19th July – 24th July at Brick Lane Yard at the Old Truman Brewery in East London.

Eat your way around Italy

This year the event welcomes back Pizza Pilgrims, whose journey began following a tour around Italy in a traditional Italian Ape van. They will be serving a host of Napolean inspired pizzas. The Calabria region is represented by Pasta E Basta, who will prepare their delicious Bucanti with Nduja spicy sausage, alongside fusilli with Calabrese red pepper, basil, pecorino and chilli pesto.

Those that relish the modern twists on traditional Italian dishes are advised to seek out Italian natives Tongue N Cheek as they prepare Rome inspired burgers and lamb cutlets. Returning visitors will recognise Wop’s founder, Giacomo Bia, from last year’s event as well as the Arancini Brothers who will be once again serving their amazing arancini balls.

Hackney-based Just Fab, a new vendor to join the tour, will be cooking up vegan interpretations of Sicillian food at the event. Another new attraction for coffee lovers is southern Italian coffee vendor Terrone & Co, while those with a sweet tooth will be treated to freshly, hand made artisan gelato by La Gelatiera.

Tuscan Butchery Masterclass

An exciting new addition to the Moretti Gran Tour is an exclusive recreation of a traditional Tuscan Butcher shop experience, hosted by critically acclaimed Peckham-based Forza Win. The experience is designed to teach guests about the basics of butchery, the craft of cooking and the enjoyment of eating, all paired with a Birra Moretti. Each session can be booked either online at www.birramoretti.com/grantour or at the event.

Italian Pasta Masterclass

Those visitors looking for a more hands-on experience at this year’s Moretti Gran Tour are invited to attend a Moretti Pasta Masterclass. Each day, Brighton’s CinCin will teach guests how to recreate one of four pasta dishes from scratch whilst enjoying a Birra Moretti paired to that dish. Each session can be booked either online at www.birramoretti.com/grantour or at the event.

Another new instalment this year is a traditional Italian market where inspired guests can purchase the very best fresh Italian ingredients in order to relive the aromas and flavours of the Moretti Gran Tour at home.

The Moretti Gran Tour is taking place at Brick Lane Yard at the Old Truman Brewery (On the corner of Buxton Street & Brick Lane), London, E1 5EG from Tuesday 19th July to Sunday 24th July. The event is open from 11am to 10.30pm, with the exception of the launch night on Tuesday 19th when the doors will open to the public at 8pm. The Gran Tour is non-ticketed and entry is completely free.

For more information, or to book a place on a Tuscan Butchery or Italian Pasta masterclass experience, please visit www.birramoretti.com/grantour

What is the blogging assignment?

The assignment is simple: come along to the Birra Moretti Gran Tour as our guest; eat your way around Italy, tuck into the new Moretti beer range, attend a masterclass, or even enjoy a steak pairing session like no other at our Tuscan Butchery.

What type of blogs are you looking for?

We’re looking for a range of bloggers to come along to this year’s Birra Moretti Gran Tour; from those that specialise in food & drink, lifestyle to going out. The event will appeal to any foodies, especially those that enjoy vegan recipes, steak and so on, while those who enjoy new beers – especially the Moretti latest releases – will appeal to any beer writers.

Preferred geographic location of the blogger:

United Kingdom (London or surrounding area based bloggers)

How might you compensate the blogger?

Getting to keep the product

How else might you compensate the blogger?

Bloggers will be given a food & drinks allowance whilst numbers for masterclasses and the Tuscan Butchery session are limited and given away on a first-come-first-served basis.

When would the blogger need to complete and publish the blogging assignment by?

1-2 weeks after receiving the product/item to review or email agreement to proceeded.

Assignment close date:

07/24/2016

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    Further reading: 10 top tips on how to pitch for a blogging assignment.
    Blogger tips for beginning work with a brand on a blogging assignment.

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