Blogging Assignment: Promote and test CeraKook Ceramic Knives in the UK

Brand or business name:

CeraKook Ceramic Knives

Please tell us about the product or company you would like the bloggers help with? 

CeraKook is a new company formed with the goal of making ceramic knives more accessible to every household in the UK. Ceramic knives are a great product but the range of brands selling them in the UK is very restricted which keep the price very high.

That’s why CeraKook wants to make them affordable while keeping a great quality and a great design using mirror blades.

We sell three different sizes of knives and also a ceramic peeler, each product being available with a white or black mirror blade.

Our website is working in partnership with amazon.co.uk for secure and fast transactions.

What is the blogger assignment?

Our website is ready, but customers can only pre-order the knives at the moment as we will be able to deliver them only end of november.
To compensate for the waiting, we have reduced prices up to 15/20% on all products.

So we see this promotion as a two steps process:
1/ Promote the website by announcing the launch of the CeraKook brand in the UK
2/ Product review: As we will not be able to send knives to hundreds of blogs, we will keep a final list of blogs based on several criterias and then send you a sample for a product review. You will of course keep the knife as a gift :-)

Those not selected for the product review will be able to buy CeraKook knives at a great discount to reward you for the article.

We will explain all details through email if you are interested.

What type of blogs are you looking for?:

We target different kind of blogs:
– kitchen gadgets blogs
– food recipe blogs
– Home products blogs
– mummy blogs
– Design gadget blogs

Preferred geographic location of the blogger:

United Kingdom

How might you compensate the blogger?

Getting to keep the product

How else might you compensate the blogger?

Getting to keep the product or good discount on our knives if you are not successful for product review.

Assignment close date:

8 December 2012

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