Blogging assignment: Review Of Base London AW15 collection (UK male bloggers)

Brand or business name:

Base London Ltd

Please tell us about the product or company you would like the blogger’s help with?

Established in 1995 to tend to the footwear demands of the British male, Base London introduced a somewhat previously unfound, branded footwear option to the high street for the very first time. Before this, guys were faced with only high-end designer or own label products.

Base London was launched at the same time as guys began to have their style dictated by dedicated men’s fashion magazines, sculpting not only their look, but also their attitude and confidence, something apparent through the Base London brand.

With an overwhelming passion for delivering incredible footwear, Base London is also renowned for being confident, energetic, sociable and cheeky, not taking themselves too seriously but at the same time being serious about shoes.

Supplying more than just a pair of shoes, Base London also go about providing a platform upon which the wearer gains confidence.

Base London quickly found themselves emerging as market leaders in their field; branded footwear, something which has been proudly maintained through to the current day.

Designing, developing and delivering a versatile, appealing but most of all quality range of casual, semi-formal and formal men’s shoes and boots, Base London strives to satisfy even the most fussiest footwear tastes.

Supplying more than just a pair of shoes, Base London also goes about providing a platform upon which the wearer gains confidence, a style and a strong personality that matches the ethos of the brand.

The AW15 collection which is available to view online at coincides with the introduction of Base London’s new marketing campaign #WearTheCity

What is the blogging assignment?

Base London’s #WearTheCity campaign relates to the brand’s collection being diverse and broad enough to provide a footwear option for modern life in the city.

For work, play, nights out, social functions, weddings, gigs…whatever the city provides, Base London provides the perfect footwear option.

We are looking for influential fashion and lifestyle bloggers/vloggers to road test the new collection, choosing a pair from the AW15 collection that best suits their lifestyle ad needs.

What type of blogs are you looking for?

We are looking for male bloggers and vloggers who target aspirational men and regularly feature fashion and lifestyle content.

Preferred geographic location of the blogger:

United Kingdom

How might you compensate the blogger?

Getting to keep the product

How else might you compensate the blogger?

Possibility of regular brand tie-ins

When would the blogger need to complete and publish the blogging assignment by?

1-2 weeks after receiving the product/item to review or email agreement to proceeded.

Assignment close date:

31st July 2015

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This assignment has now FINISHED and is CLOSED.