Brand or business name:
Blend Consulting (agency representing client)
Please tell us about the product or company you would like the bloggers help with?
Blend Consulting (we’ve also worked with Save the Blow Dry and The Library of Fragrance launches) is working with a client on a top secret project in the health food category. With over 200 years’ experience of working with protein foods, the client is currently working on the pending launch of a new snack that aims to revolutionise the healthy snack market. The product will be high in protein, calcium and fibre and low in fat, calories and sugar. It will contain no transfats and will be gluten and lactose-free and suitable for vegetarians. It’s aimed primarily at women who are health / fitness / nutrition aware. And naturally, it also strives to be delicious! …Basically, it’s the healthy snack that we’ve all been waiting for!
What is the blogging assignment?
Ahead of the final stage of the product’s development, the client is looking to make contact with bloggers who would be interested in reviewing / writing about the product, when it launches (TBC in 2015). Bloggers who get in touch will also be invited to participate in some current [very quick!] research that’s taking place around flavours for the product, and should they choose to take part, will be automatically entered into a draw to win one of three prizes of £100 vouchers for Zaggora activewear (www.zaggora.com), as a thank you for being involved.
What type of blogs are you looking for?
UK blogs with audiences primarily made up of 18+ females, in the following categories:
Food & Drink (if convenience / snack food is of interest)
Beauty / Fashion (if there is a well-being angle that this product would fit into)
Preferred geographic location of the blogger:
How might you compensate the blogger?
Be entered into a prize draw
How else might you compensate the blogger?
Once the product is launched there will be opportunities to review and discuss editorial opportunities. In the meantime, for those who wish to participate in the research, as mentioned above, there is a chance to win one of three £100 vouchers to spend with Zaggora (activewear and workout clothing).
Assignment close date:
20 Nov 2014
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