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Blogging assignment: How smart breakfast helps boost your lifestyle (UK bloggers)

Please tell us about the product or company you would like the blogger’s help with?

FUELYOUR10KHOURS transforms wheat biscuit market with launch of Protibrick

Breakfast innovator FUELYOUR10KHOURS has launched a brand new cereal set to hit UK supermarket shelves this February.

FUEL10K Protibrick is the first ever protein boosted wheat biscuit. It has been designed to suit a growing appetite for protein and to keep active early morning risers feeling fuller for longer.

Protibrick wheat biscuits are made from 100% wholegrain, high in fibre and low in both fat and sugar. Developed under the mantra of ‘No Cutting Corners’ on account of its unique square edges and the FUEL10K core message, Protibrick is bigger than the average wheat biscuit. On top of which it is protein boosted to meet the growing demand for a breakfast product that will keep people with an active lifestyle energised well into the day.

Protibrick is also sure to be a winner at the family breakfast table. Its nutritious offering and on-pack messaging around achieving excellence is something that almost all parents will want to echo with the younger generation at breakfast time (‘if you want to get good at something you have to put in the hours’).

Olympic medallist and BBC pundit Steve Parry is fronting the launch campaign, encouraging people with active lifestyles to choose protein-boosted Protibrick for an energising, smart way to start the day

What is the blogging assignment?

FUEL YOUR 10K HOURS is launching a brand new product called Protibrick. We’re parodying a tech launch and positioning it as the world’s smart breakfast, as it’s bigger that other what biscuits (Weetabix) and is protein boosted.
We’ve created a video to accompany the launch, parodying an Apple smartphone launch: Hope you like it!

We’d like you to write about how you eat smartly in the morning to give you energy for a workout or throughout the day

Include the video content
Include a pack shot of Protibrick and where it is available to buy from

Links back to blog from social profiles
Payment (TBC)

What type of blogs are you looking for?

Health and finess
Men’s Lifestyle

Preferred geographic location of the blogger:

United Kingdom

How might you compensate the blogger?

Get in contact for more details

How else might you compensate the blogger?


When would the blogger need to complete and publish the blogging assignment by?

1-2 weeks after receiving the product/item to review or email agreement to proceeded.

Assignment close date:

10 Feb 2015

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