Blogging assignment: Influential UK blogger wanted to present their healthcare ideas to Superdrug

Brand or business name:

Superdrug

Please tell us about the product or company you would like the blogger’s help with?

Our purpose is quite simply to be the best in everyday accessible beauty and health. We are committed to bring innovation and the latest styles and trends to every high street in the UK and Southern Ireland at fantastic prices.

As well as the best big beauty and health brands, our customers will also find a host of exclusive products that they won’t find anywhere else.

Plus our Superdrug Own Brand collection is not only great value, it is excellent quality and all our beauty and toiletries Own Brand products carry the leaping bunny symbol which show they are certified by Cruelty Free International.

We currently have over 800 stores including stores in the Republic Of Ireland and employ 14,000 colleagues.

200 stores have pharmacies with pharmacy consulting rooms. We currently have 15 stores with nurse clinics offering health checks.

A key element to our brand’s success is ensuring that our team is trained to give customers the service and quality they deserve. Through our retail academy team members are given the skills, confidence and knowledge to offer customers the best beauty and health advice on the high street.

For up to date information on our company please follow us on Twitter and visit our Facebook page.

What is the blogging assignment?

SUPERDRUG SEEKS THE NEXT BIG NAME IN HEALTHCARE

– Retailer’s ‘Open House’ event offers unique opportunity for health and wellbeing influencers –

Hot on the heels of vlogger du jour, Zoella’s sell-out second beauty collection with Superdrug, the high-street retailer is looking for the next big star to collaborate with.

Whether you are a health and fitness blogger keen to launch a range of exercise equipment, a nutritionist with the next diet product or even a TV doctor with a passion to front a range of family health products we want to hear from them.

With an increased focus on health and wellbeing, Superdrug is looking to expand its product and service offering by supporting new talent in bringing their concepts to market both in store and online. On Thursday 24th September, bloggers and vloggers will have the chance to showcase their ideas to Superdrug’s health and wellbeing experts.

With Superdrug Health and Wellbeing categories[i] spanning everything from traditional areas such as diet and sexual health through to emerging categories like genetics, there are plenty of opportunities for exciting collaborations. Whether you have an idea suited to an existing category or even launching a completely new category, Superdrug wants to hear from bloggers, vloggers and TV personalities for both in store and online opportunities.

Healthcare Director at Superdrug, Steve Gray said: “Championing new and innovative talent in health and wellbeing is something we are committed to, ensuring that we are continually growing our product offering to stay relevant to our customers. We have a rich history of supporting talent such as Zoella and it’s important to us that we continually evolve to meet the needs of our customers. This Open House event is a unique opportunity for up and coming talent, to meet with our healthcare team and we’re excited to hopefully discover the next big name.”

Gray continued: “Superdrug appeals to everyone, so there’s no restriction on what we’re looking for. It’s open to all and we look forward to welcoming them on the 24th September.”

The Superdrug Health and Wellbeing Open House takes place in Central London on Thursday 24th September. Anyone interested in attending should email SuperdrugOpenHouse@cowpr.com for further information.

-ENDS-

For further information please contact the Superdrug health team on:
E: superdrug@cowpr.com or T: 020 7234 9150

Notes to editors:
About A.S. Watson Group
A.S. Watson Group is the largest international health & beauty retailer in Asia and Europe, with the purpose to bring more to lives of customers around the world — anytime and anywhere — in retail stores, online and through their mobile devices. Each week, more than 28 million and members shop with us in our over 11,400 retail stores in 24 markets. The Group has a diverse portfolio of market-leading retail brands to meet the customer needs in health & beauty, luxury perfumeries & cosmetics, food, electronics and wine.

With total revenue over HKD157 billion in fiscal year 2014 and over 110,000 employees, the Group is also a member of the world-renowned multinational conglomerate Hutchison Whampoa Limited, which has six core businesses – ports and related services, property and hotels, retail, infrastructure, energy and telecommunications in over 50 countries.

Description: bring more to life
Please visit www.aswatson.com for more in-depth information about A.S. Watson Group and its brands. You may also stay in touch with us via our digital presence (eCommerce, social media, mobile app & more), more details at www.aswatson.com/eng/html/customers/social_media.html.

[i] Superdrug Health and Wellbeing Categories:

Children’s Health

Cough, Cold and Allergy

Diabetes

Diet and Fitness

Eyecare

Fertility

First Aid

Footcare

Genetics

Medicated skin and haircare

Men’s Health

Mobility

Mouth, Ear and Throat

Nicotine Replacement Treatments (NRT)

Pain and stomach

Pet Health

Sexual Health

Travel health

Vitamins

Women’s Health

What type of blogs are you looking for?

For this particular assignment, we are looking to target very high ranking lifestyle, health and wellbeing bloggers who are amongst the most well-known in their field, ranking highly on Google and with a large social media following.

Preferred geographic location of the blogger:

United Kingdom

How might you compensate the blogger?

See below – How else might you compensate the blogger

How else might you compensate the blogger?

A number of bloggers will be invited to take part in the Open House event on 24th September and present their ideas to Superdrug. One lucky blogger will also be chosen to collaborate with Superdrug in the same way as Zoella has successfully done for the past couple of years.

When would the blogger need to complete and publish the blogging assignment by?

N/A

Assignment close date:

11th Sept 2015

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