Brand or business name:
Please tell us about the product or company you would like the blogger’s help with?
TREE AID is a respected charity working with people in the drylands of Africa, providing them with the skills and resources they need to grow trees. Trees provide produce like mango, cashew nuts, plums, honey and the superfood baobab that families can eat and sell. We are launching the Tree Food Challenge to help raise awareness of the importance of tree foods as a vital source of nutrition for these communities, where a child dies of hunger and malnutrition every 2 minutes. Through taking part in this challenge you will also help us to increase support and donations for our Grow Hope appeal, with the aim of helping 32,000 more families in Africa.
What is the blogging assignment?
Your challenge, if you choose to accept it, is to design a healthy, nutritious winter dish using as many of the following tree foods as you’d like. These foods all come from trees which are gown on our projects in Africa:
• Mango – As well as tasting delicious, mango is a rich source of dietary fibre, vitamin’s A, B6 and C, and minerals. Mango also contains powerful anti-oxidants.
• Plums – Eaten fresh or dried as prunes, plums are high in vitamins and a good source of potassium.
• Honey – Honey is a great natural sweetener, and an important source of energy. We help communities produce and market honey, providing hives and training in beekeeping.
• Cashew nuts – Cashews provide a vital source of protein for an area where meat is scarce. They are also rich in vitamin C.
• Baobab – Dubbed the next great ‘superfood’, Baobab is an amazing source of vitamins, minerals and iron, all vital for a healthy, balanced diet. You can buy Baobab powder from well-known high-street health shops.
• Moringa – Known locally as ‘the miracle tree’ for it’s nutritional properties, moringa is drought resistant and high in betacarotene, protein, vitamin C, calcium, potassium and iron. You can also buy Moringa powder from high-street health shops.
In order to help you with the challenge, we’ve prepared a blog containing further information, tips and ideas, along with some images which you are welcome to download and use: http://www.treeaid.org.uk/2015/take-the-tree-food-challenge/
The deadline is 10 December
• To take part in the Tree Food Challenge, you will need to write a blog post introducing the power of tree foods, and presenting the dish you design. We’ll share the best recipes on our website!
• We request that as part of your post, you also mention the Grow Hope appeal. We’ve included some more information on our website, this is our suggested call to action:
This Christmas, you can help families in Africa grow their own tree foods, by supporting the Grow Hope appeal. TREE AID are asking people to support the appeal by fundraising or making a donation. To find out more and make a donation visit the TREE AID website.
• Once your blog is published, please send a link to us at firstname.lastname@example.org and we will promote through our social media channels
• If you talk about the Tree Food Challenge on your own social media, please use #GrowHope
What type of blogs are you looking for?
This challenge is particularly suited to:
Food bloggers looking for new ideas and interesting topics
Mummy Bloggers who like to design interesting and nutritious meals for their family
Paleo bloggers as tree foods fit in well with the Paleo diet & lifestyle
Ethical bloggers who are keen to help us spread the word about the charity and our vital work
Preferred geographic location of the blogger:
How might you compensate the blogger?
How else might you compensate the blogger?
• You’ll be helping us spread the word about the importance of tree foods, providing valuable nutrition for families in the drylands of Africa
• We will share a link to your blog post through our social media channels. With over 3,000 followers on Twitter, this is a great way for you to potentially reach even more readers
• We will also publish the best recipe ideas on our website. With over 3,000 unique visitors a month, this is a fantastic way for you to showcase your blog whilst also supporting an internationally renowned charity
When would the blogger need to complete and publish the blogging assignment by?
Assignment close date:
10th Dec 2015
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