Blogging assignment: The Cyclists’ Pair – say goodbye to single socks (Worldwide bloggers)

Brand or business name:


Blogging assignment: The Cyclists' Pair - say goodbye to single socks (Worldwide bloggers)

Please tell us about the product or company you would like the blogger’s help with?

I have just launched a Kickstarter campaign. I am seeking bloggers to help promote the campaign. See below.

What is the blogging assignment?

CultureCycle’s Angelina Russo has launched a Kickstarter campaign for The Cyclists’ Pair – 4 identical high quality woollen, hand-cranked, cycling socks to deal with the perenial problem of single socks.
The Cyclists’ Pair are the first hand-cranked cycling socks to be made available to a mass market.
They are designed and made in Australia.

Cyclists will love The Cyclists’ Pair. 4 identical socks delivered in an embroidered felt carry case means that you can keep a spare pair with you all the time and you know that, should one go missing, you still have the rest of the The Cylists’ Pair.

There are four different types of socks:

The Funster – a short, entry level sock that will keep you cycling all day long
The Offroader – a mid-calf length cycling sock in two colours with the option of spun aramid thread, better known as kevlar, knitted into the toes and heels.
The Racer – three colours, two racing stripes, ribbed mid calf length sock with the kevlar option.
The Executive – the top of the range cycling sock for the discerning cyclist. Cashmere, wool and silk blended to create a mid calf cycling sock that can be worn on an off the bike.

All socks are hand-cranked on turn of the century circular sock machines. The yarns are the highest quality German, Italian, New Zealand and Australian yarns. All socks are knitted with fine lycra throughout so that they don’t lose their shape. Can we machine washed and with regular wear, will last up to two years.

Sock designer, Angelina Russo from Canberra, Australia, knows what it’s like to cycle in the cold. Canberra mornings are regularly below zero and the clear frosty air lead her to design socks that would stand the often minus 6 degree celcius starts.

Whether you’re a road cyclist, mountain-biker, commuter or occasional rider, The Cyclists’ Pair are designed to deliver warm, comfortable cycling experiences while being elegant and fashionable. The woollen socks breathe, and, at the end of a long ride, just throw them into the washing machine and they will be ready to ride again.

The Cyclists’ Pair Kickstarter campaign will allow CultureCycle to undertake the first production run, thus honouring the tradition of domestic manufacturing that underpins the circular sock machine. Importantly, this production run will deliver high quality, Australian designed and made cycling socks to a broad market.

The campaign’s backers will receive the very first of the production run and will become CultureCycle VIPs.

For more information, please visit the Kickstarter page
or contact Angelina at the following

What type of blogs are you looking for?

I’m looking for blogs that report on cycling products and cultures, activewear, lifestyle, sports products and start-up, small enterprises
Ideally, they would speak to the importance of local manufacturers in the bike industry and/or the importance of supporting innovation.
High quality, locally made goods are difficult to find so the right bloggers would make that case very strongly

Preferred geographic location of the blogger:


How might you compensate the blogger?

Get in contact for more details

How else might you compensate the blogger?

As a long-time blogger I know that if I focus on manufacturing, I won’t be able to blog as often so, the right bloggers would hopefully form part of a longer-term team that I would then pay to write articles.

When would the blogger need to complete and publish the blogging assignment by?

1-2 weeks after receiving the product/item to review or email agreement to proceeded.

Assignment close date:


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