Brand or business name:
Please tell us about the product or company you would like the blogger’s help with?
Macabella is a new indulgent choc macadamia spread, infused with the unique flavour of diced and gently ground macadamias, allowing your taste buds to experience a true delight with one of the world’s finest nuts.
The spread comes in 2 mouth-watering options:
•Crunch- featuring fine diced pieces of macadamia, mixed through the smooth silky Belgium recipe. This spread has 19.5% macadamia nuts.
•Velvet- featuring ground macadamias in a super velvety spread which has been touted as ‘a grown-ups chocolate nut spread’. This spread features 15% macadamias and is a glamorous rival to other spreads on the market.
Macabella was originally launched in Australia and voted by over 14,000 Australian consumers as Product of the Year 2016 in the Spreads Category.
Macabella is available at Sainsbury’s in the United Kingdom.
What is the blogging assignment?
We are needing UK food and lifestyle bloggers to cover Macabella in one or several of the following ways:
• Review the product
• A feature on the product
• A recipe using the product
• A giveaway with the product- this is on a per request basis. We will have available 6 jars of product for each giveaway for 10 bloggers
• Pick of the Week/ Month (or part of a relevant listicle with no other spreads competitor)
If you have a great idea you are also welcome to pitch it to us.
We will have info and PR releases on Macabella to help you with great info around macadamias and the product.
All blog posts require the following:
• A backlink to the Macabella website in your blog post
• A shot of the product to feature in the post (can be a lifestyle shot, it just needs to visibly include the jar too).
• Mention with an image of the product on your social media (again this can be a lifestyle shot)
• Listing the availability of the product (we will provide any details you need around this)
What type of blogs are you looking for?
Food and Lifestyle Blogs with a healthy social media footprint (at least one platform must have at more than 2000 followers) and some level of engagement.
Preferred geographic location of the blogger:
How might you compensate the blogger?
Getting to keep the product
How else might you compensate the blogger?
Sharing your content on the Macabella social media platforms and tagging you.
If you create a recipe we are also happy to use the recipe on the Macabella website, credited with a backlink to your blog or social media
Sharing your blog on the Macabella website blog and crediting it back to you with a mention and backlink (where appropriate)
When would the blogger need to complete and publish the blogging assignment by?
1-2 weeks after receiving the product/item to review or email agreement to proceeded.
Assignment close date:
Bloggers’ follow-up assignment form
This assignment has now FINISHED and is CLOSED.
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