Brand or business name:
Please tell us about the product or company you would like the bloggers help with?
Clever Tykes believes every child should grow up believing they can have a career they love. Our series of storybooks introduces positive entrepreneurial role models to inspire enterprising behaviour and high achievement. Primary schools in the UK are already adopting the series in primary enterprise education. Now, Clever Tykes needs bloggers to help raise awareness amongst parents of 5-10 year olds.
What is the blogging assignment?
We’re looking for great reviews about the books and the project in general. Raising awareness amongst our target audience is our primary goal and positive reviews are the perfect way to do this.
We would need the blog to link back to our website from either within the text or as a final remark. It would be great for certain pages from our website/blog to also be linked up where appropriate as this would create even more context for the post. Bloggers would receive a Clever Tykes book to keep and we would expect the book to be read in full, ideally, with an age-appropriate child before reviewing! We also need bloggers to understand the ethos of Clever Tykes, which would simply come from reading one or two of our blogs.
What type of blogs are you looking for?
Clever Tykes is approaching its first Christmas period as a fully trading company and we’d love to share our stories and ethos with as many children as possible. The series makes for a great Christmas gift so we’d love to see traffic directed to our website and convert some of these users. This will really help Clever Tykes grow its brand amongst our target audience.
We need UK blogs in the mummy/daddy/parenting space who have a large number of readers with children aged 5-10 (the stories read at a typical 8 year old’s level).
Preferred geographic location of the blogger:
How might you compensate the blogger?
Getting to keep the product
How else might you compensate the blogger?
If you’re a blogger who directs a lot of traffic to the site and shows you’re a great fit for the brand, we’d love to set up an on-going relationship for mutual benefits. We would also like you to become affiliate partners whereby you earn a commission for books we sell from our website! This is all tracked through a unique link which can be shared over social media, email newsletters and from blogs, pages or ads from within your website. This should create a valuable revenue stream for your blog.
Assignment close date:
16 Nov 2014
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