Blogging assignment: Valspar’s ‘Colour Outside The Lines’ Blogger Challenge (UK bloggers)

Brand or business name:


Please tell us about the product or company you would like the blogger’s help with?

• Valspar has been in the paints, stains and coatings business for more than 200 years, helping to colour and protect homes inside and out
• An American company, Valspar is trusted by consumers for its durability and performance and respected for the new ideas it brings to market. Maybe that’s why Valspar has become one of the world’s largest paint and coatings manufacturers.
• Based in Winnersh, near Reading, the Consumer Europe division is focused on providing outstanding products and service to consumers in the DIY paint sector
• Valspar offers an extensive range of high quality interior and exterior paints in a variety of finishes, including: matt, mid-sheen and gloss, which are set to stand the test of time with their maximum durability credentials

What is the blogging assignment?

To mark the arrival of Valspar in the UK, the paint brand commissioned a stunningly realistic piece of 3D art that appears to expose the interior of a colourfully painted family home.

To celebrate, Valspar are challenging bloggers to colour outside the lines and design their own colourful masterpiece at home. We’re looking to you to create your own feature wall, whether this is an office that’s in need of a new spring focal point or a lounge in need of some vibrant love. Vibrant pink anyone? Will you take up the Valspar challenge to add a spice of colour to your home?

In return for supplying product to update your room we would request a blog post highlighting the transformation and posts to social media channels. Valspar will highlight the coverage on their social channels.

What type of blogs are you looking for?

Interior design and lifestyle focused. However open to relevant blog

Preferred geographic location of the blogger:

United Kingdom

How might you compensate the blogger?

Getting to keep the product

How else might you compensate the blogger?

Potential to supply vouchers for competition mechanic

When would you like bloggers to complete and publish your blogging assignment by?

1-2 weeks after receiving the product/item to review or email agreement to proceeded.

Assignment close date:

18 March 2015

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