Brand or business name:
Please tell us about the product or company you would like the blogger’s help with?
I would like to introduce you to Goodwin Smith, which is new, unique and exciting men’s footwear brand specialising in Bucking Good Shoes.
· Product, we have taken classic styles and updated them with a modern twist.
· Price, we have priced the product very competitively.
· Unique marketing.
· 21- 45
· Young professionals
Goodwin Smith is heavily active on social media, where we push a fun, cheeky and harmless fun tone of voice. Through clever marketing and advertising, we have quickly attracted a large and loyal following, who interact with on a daily basis and feel part of the ‘ GS Club’.
Goodwin Smith has a unique history, which started one night in a Lancashire pub way back in 1928. Two rival British shoemakers stood face to face, arguing about which of them could make the better shoe – Ernie Goodwin, and Walter Smith. They came from different backgrounds and were totally different people, but they each shared the same ideals, a passion for making quality footwear and a good night out.
Ernie Goodwin was a footballer for Manchester City, but one day, he put his ambition, his drive for perfection and his little bit of swagger into something different: making shoes. So too did Walter Smith, with his street smart skills acquired in the coal mines of the North and his determination to make it to the top of the shoemaking industry. After that passionate argument in the pub, Goodwin and Smith joined forces to create ‘The Bacup Shoe Company’.
Nearly one hundred years later, nothing much has changed. The Bacup Shoe Company is still owned and run by the same family. And they are still making quality footwear. Under Tim Smith’s leadership, a contestant on Dragons Den, the company has developed the ‘Goodwin Smith’ brand to celebrate the two founder’s intriguing characters. Like Ernie and Walter, Goodwin Smith represents the epitome of the modern man who likes to work hard and play very hard.
What is the blogging assignment?
We are looking for bloggers to promote the Goodwin Smith brand and review our new collections. We are open to a variety of ideas, from competitions to fashion enthusiasts and doing style by Goodwin Smith posts.
What type of blogs are you looking for?
We are looking for male fashion, fashion, style, interesting people, who would look good wearing our shoes, cars, US and UK celebrities
Preferred geographic location of the blogger:
How might you compensate the blogger?
Getting to keep the product
How else might you compensate the blogger?
Payment dependent upon the exposure.
When would the blogger need to complete and publish the blogging assignment by?
1-2 weeks after receiving the product/item to review or email agreement to proceeded.
Assignment close date:
13 March 2015
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