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Brand or business name:

Send a Cow

Blogging assignment: Write a post about Send a Cow’s Sweet Swap challenge, using our recipe video and recipe e-book (UK, Worldwide bloggers)


Please tell us about the product or company you would like the blogger’s help with?

About Send a Cow’s Sweet Swap

UK charity, Send a Cow, has created the Sweet Swap challenge, asking people to give up the sweet things they love for anything from one week to the whole month of May, and to donate the money they save or raise to Send a Cow.

Given that so many of us are trying to reduce the amount of sugar we eat, Sweet Swap is a great way for people to change their habits by having a go at cutting back on sugar, at the same time as supporting a fantastic cause.

Why is Sweet Swap needed?

Faridah’s story explains the need for change. When Send a Cow visited her in the Kamuli district of Uganda, her children were so hungry that she had no choice but to feed them dark, tar-like molasses made from sugar cane. Her youngest, just 1 year old, cries regularly from hunger but with no food to give her, Faridah doses her with locally brewed vodka to soothe her and make her sleep.

Faridah and her husband James work hard on their acre of land. Like generations before them, they grow sugar cane. It takes 18 months for sugar cane to mature during which time families have no other income. This means a long wait to make money from their crops. When it finally comes they have to make the money stretch until the next harvest leaving them with little money for food or clothes.

Send a Cow has come to Kamuli because of the widespread poverty, malnutrition and deprivation there. Our new project will give farmers hope, training them in sustainable farming and helping them to overcome their dependency on sugar cane by giving them the tools, seeds and support to grow their own food.

The money raised through Sweet Swap will help projects like this, giving farmers the confidence, knowledge and skills to change the future for their families forever.

How can people in the UK get involved?

There are three ways people can take part in the Sweet Swap:
• Get sponsored to give up sugar
• Work out how much money they save by giving up sugary treats and donate the difference
• Organise a sugar-free fundraising event (tea party, cake sale or dinner party)

How is Send a Cow planning to publicise Sweet Swap?

Send a Cow has gathered together a number of inspiring sugar-free recipes, including three from Uganda and three from River Cottage, Riverford and Demuths. These recipes will be available to everyone who signs up to take part in the challenge. The charity has created an e-book, with attractive photos of the food. We can send you examples.

Send a Cow has also created a food video, showing how to cook one of the recipes (the Acholi Banana and Peanut Fritters), which you can view here:

What is the blogging assignment?

We would like you to write a post about the Sweet Swap. You can either:
a. cook the recipes yourself (capturing the results on photo or video) or
b. recommend another sugar-free recipe, or
c. write about the sugary treat you’d find it hardest to give up

We will provide a range of stunning, high resolution images to enable you to do this – and are happy to give any extra information you may need.

We ask you to include a link to Sweet Swap –
– and also to the video if you are writing about it:

What type of blogs are you looking for?

Please get in contact if you think this story could fit with the content of your blog, whether it’s food, lifestyle, health or family orientated.

Please contact me with your details, including monthly readership figures (big or small, we’d like to hear from you – this is just for our own records) and I will send you the press release and any images that you would like to include.

Preferred geographic location of the blogger:


How might you compensate the blogger?

See below – How else might you compensate the blogger

How else might you compensate the blogger?

We could link to your blog from our twitter account.

We can also provide high-resolution recipe shots free of charge.

When would the blogger need to complete and publish the blogging assignment by?

1-2 weeks after receiving the product/item to review or email agreement to proceeded.

Assignment close date:


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