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Bonsai Socks blogger outreach case study


Bonsai socks are made from 93% bamboo and created to fit perfectly in to your welly boots with no scrunching.  Our bamboo socks are thermal, odour free (yes that’s right, wear them for days!) anti-bacterial to look after your skin as well as promoting circulation and they are breathable so warm in winter yet cool in warmer temps. Alongside those qualities that benefit our feet, bamboo is also kinder to the environment than other fabrics, using less water and pesticides – a great win for socks and you.

How did you hear about Bloggers Required?

We had undertaken our own blogger network research, which lead us to Bloggers Required. The site looked easy to use, and the price point was good, so we decided to give it ago.

Can you briefly overview the scope of the assignment which you wanted bloggers to help you with?

We are new to a competitive market and we wanted bloggers to highlight the benefits of our bamboo socks. Therefore, we set the bloggers a task, which was to go on an outdoor family adventure wearing our socks. Then we asked them to report back via a blog post.

Blogging assignment created:

How many bloggers did you choose to work with, via connections from Bloggers Required?

Out of the 40 or so responses we had we choose to work with 8 bloggers. With the other bloggers potentially used for future campaigns.

What sort of coverage have you achieved or hoping to achieve?

We have a good variety of reviews so far from parent, lifestyle, and fashion bloggers. Most of the bloggers have provided a nice array of images and a good amount of social activity followed the campaign.

How did the blogger profiling service work?

This was defiantly worth the extra spend. We could quickly identify the bloggers we wanted to work with, via the metrics and profiling given. It saved us so much time!

Would you use Bloggers Required again? If so why?

Yes definitely. Bloggers Required was so easy to use and the profiling was a bonus. It is a no brainer to use this service if you are in need of promotion for your brand, product, or service.

Client quote:

If you are looking for bloggers, look no further than Bloggers Required. Super easy to use and the responses come thick and fast. Great service!

Simon Ledger Co-Founder


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