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Boux AVENUE blogger outreach case study

About Boux Avenue

Boux AVENUE  is a lingerie, swimwear and nightwear brand with a thriving ecommerce platform and 21 stores across the UK.

How did you hear about Bloggers Required?

We were looking for a way to increase our blogger outreach activity and came across Bloggers Required after doing a search.

Can you briefly overview the scope of the assignment which you wanted bloggers to help you with?

We wanted to establish a network of bloggers for Boux Avenue, a lingerie brand, to assist with our blogging and outreach. We wanted to increase visibility of our products among engaged audiences. The assignment required bloggers to review their choice of products up to a certain price. They were required to include a few images, link to products where appropriate, and share their post on their social media channels.

Blogging assignment created:

Blogging assignment: (UK bloggers) Review Fabulous Boux Avenue Lingerie and Swimwear

How many bloggers did you choose to work with, via connections from Bloggers Required?

We  selected 13 bloggers from the large amount of replies we received, from a shortlist of about 30-40.

What sort of coverage have you achieved?

Of the 13 contacted, 10 posts  are live with social shares, with three pending.

Can you name any specific business results you’ve achieved, as a result of sourcing bloggers from Bloggers Required?

Time saved, and blogging/outreach KPI’s vastly improved.

Would you use Bloggers Required again? If so why?

Definitely – it’s a great way to either build or increase your network of bloggers, and it’s a massive time saver, as opposed to manually contacting individual bloggers.

Client quote:

Bloggers Required provide a massively useful service. It’s an easy, efficient way to interact with vast numbers of bloggers, who all fit your specific requirements. Very much recommended.

– Rebecca Chuks, Group Content & Online PR Executive, Ryman Stationery – Robert Dyas – Boux Avenue

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