There is no denying the power and influence that bloggers can hold, particularly when it comes to shaping and influencing consumer opinion. Businesses are recognising this by setting up brand-run blogger networks – with differing degrees of success. This white paper, authored by Wendy McAuliffe, examines some useful lessons for setting up a brand-run blogger network.
Download: Citrix-Blogger-Networks.pdf (File size:573 KB)
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