Case study – How Kids Parcel used blogging assignments to successfully source bloggers

About Kids Parcel

Kids Parcel mystery toy boxes are packed full of a variety of gifts. We pack them with top toy brands with the aim of maximising enjoyment. We have mystery boxes suitable for boys and girls between 3 and 10. We also offer some special themed boxes from time to time.

How did you hear about Bloggers Required?

We were just searching Google for how to find bloggers to review items and kept coming across the website.

Can you briefly overview the scope of the assignment which you wanted bloggers to help you with?

We were launching Kids Parcel, a mystery toy box for children and wanted to get bloggers and vloggers to review the parcels and let us (and the world) know what they thought of them.

Blogging assignment created:

UK blogging assignment: Mystery Toy Boxes for Kids!

How many bloggers did you choose to work with, via connections from Bloggers Required?

We had a large amount of responses and whittled it down to just under 30.

What sort of coverage have you achieved or hoping to achieve?

The coverage we have received has been great, our social media following has gone from pretty much zero to hundreds of followers on Twitter and over a hundred likes on Facebook in the space of a couple of weeks (and most of the bloggers haven’t published yet!).

Would you use Bloggers Required again? If so why?

Kids Parcel was able to massively increase our presence on Social Media, get genuine reviews and boost our brand by using Bloggers Required. We would have no hesitation recommending Bloggers Required.`


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The Bloggers Required Team


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