Does #blogging enhance a graduate’s chances of gaining full time employment?

Does #blogging enhance a graduate’s chances of gaining full time employment?

It is common knowledge that the graduate market is a saturated one and having a degree may not be enough anymore. Volunteering and internships have become the norm but can blogging help you to stand a better chance of gaining a full time job, once you have finished your degree?

Blogging can be a great way of showcasing many skills such as writing, web analytics, design, content creation and networking. Skills gained from blogging can give an individual some serious advantage against the competition.

But what do current bloggers think? A cross-section of bloggers have been asked this question and here are their thoughts:

Charlotte Cobb @Fresh_rosy is in her second year studying Graphic Design with IDU study at Hertfordshire University. Author of http://www.freshandrosy.co.uk/, a design and family site, she got into blogging via a friend on her course. Through the contacts Charlotte has made with her blog she is designing logos and creating media kits for fellow bloggers. She feels that the contacts made now will stand her in good stead in the future job market as she will be established with proven design skills.

This view was shared by Jordan who is studying BA Multimedia Journalism at Bournemouth University, and is author of his men’s fashion and lifestyle blog www.jordanbunker.uk. Jordan @jordanbunker_ is a firm believer that what you do outside of university is just as important as the course itself. The experiences and opportunities gained from his blog he feels should lead to him being successful in the job market.

However, Amanda @AmandaBootes who runs a lifestyle food blog amandabootes.co.uk disagrees, saying that just running a blog probably won’t help you get a full time job after university and this shouldn’t be a reason to begin a blog. Rather you should only take up blogging if you are passionate about your subject. She does however agree that the skills learnt from having a blog might help you get the job you want.

From above, it is clear some bloggers believe that the skills gained from blogging are going to be useful for job applications and further down the line a paid role. However what about those who have finished university and are employed?

Lauren @Wolirraw, who blogs at acrosstherunway.com, was surprised to see her blog become the main reason for securing her job as Digital Marketing Manager. She says:

‘’I started my travel blog shortly after moving to Spain and securing a job in Gibraltar. The experience of moving countries was tough at first and I really wanted to document the journey and maybe help a few people with my experiences. Then blogging grew to be something I really enjoyed, a great way to document my experiences living and working abroad, and later on, a way to post my other travel experiences for my family, friends and the rest of the world to see! When I created this blog I never anticipated that it would help me or be one of the deciding factors in someone offering me a job. But I put it on my CV, and when I got offered my job in England for Digital Marketing Manager, the feedback I received was that one of the reasons I got the job despite my lack of experience against other candidates, was due to the creativity and enthusiasm I showed towards my blog. I’ve since noticed that when I have been to subsequent interviews, once I mention my love of blogging in answer to the “tell me about yourself question”, it usually sparks a great discussion.

Finally, Leanne @catprintpaws who blogs at catprintpaws.com, a fashion blog based in Manchester, says that her university course (BA Media Studies) valued blogging and that it was even mandatory for the film and television units. She went on to say she was nervous about putting her work out there however she quickly got used to it and this gave her the confidence to further write for online magazines and outlets. Leanne said the employers in her interview were impressed that she was familiar with the concepts of SEO and use of WordPress.

It is clear that everyone above has found that the skills they have gained from blogging has been helpful in seeking employment.

If you are thinking about making your blog an addition to your CV:

  • Check that your blog works properly
  • Make sure it is regularly updated
  • If you haven’t done so already make sure your blog is compatible with Google Analytics, as you may get asked for proof of engagement
  • Make sure your blog has decent images even if means getting them from elsewhere (Creative Commons Zero licences) and they are not your own

Guest Post by:

Rebecca Merchant, a lifestyle blogger at www.becbec.uk and a Marketing and Communications Assistant in the West Midlands.

All guest blog posts are independently written by the author named, and do not necessarily reflect the views of Bloggers Required.

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