When deciding on a shirt to wear, a few considerations might cross a man’s mind: will it match with my jeans? Does the material feel of high quality? Is it appropriate for the dress code? One question that men should also be asking is — what does this colour say about me?
Researchers have conducted studies which have explored the effects of colour on how the wearer is perceived. For example, if you’re looking to come across as powerful; choose red. If you want to show confidence, always opt for black. We have teamed up with Charles Tyrwhitt, experts in gentlemen’s fashion and retailers of men’s formal shirts, to investigate further and find out which colours women prefer on men.
Deciding the colour
If you’re looking to dress to impress, consider purchasing one of the following coloured shirts on your next shopping trip…
Black is a go-to colour when you are looking to dress smart and classy. Although originally kept for mourning, black is now worn for various occasions by many fashion followers. Similar to red, black can be perceived as the colour of self-assurance — 56% of women said that it inspired confidence. Other comments included that the colour black made the wearer appear more intelligent and sexy — perfect for a first date!
When opting to dress in black, be careful as too much can be overpowering. For example, if you opt for a black shirt you should avoid pairing it with a black jacket, pants and shoes, too. It is a versatile colour, so don’t be afraid to mix and match. For example, denim jeans and a black shirt is a good casual outfit for many events.
Similar to when the colour is used in advertising and branding, red clothing is associated with romance and passion. It is thought that the attraction to red comes from our biological roots — many animals such as baboons are attracted to the opposite sex if they display bright colours. To wear this on a first date might be slightly overpowering, however, it does give off some vibes
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