Please share this assignment with other bloggers.

Why You Need A Media Kit

If you’re a blogger, it is inevitable that you will be looking for your audience. Whether that is a female demographic between 18 and 24 or football mad blokes over 45. Your audience is a huge part of your blog’s identity and its purpose.

Once you’ve found your audience and they are engaged, you’re probably going to want to do more, offer more and give them everything you have. But, in this life, nothing good comes for free. That’s where making money from blogging comes in.

To see a return on your huge investment of time, resources, creativity and patience, it’s always nice to see some money rolling in. That’s where your Media Kit comes in.

Your Media Kit is your business card. It can be used to show your readers who you are as well as to pitch to brands with your stats and services.

Bloggers Required & Media Kits

We’ve shared many posts in the recent months about the importance of having a Media Kit and what it can be used for.

But, the most important reason for having a Kit is to help you make money!

If you can create a Kit that reflects your hard work, your top line stats and examples of the brands you’ve already worked with, your pitch will become ten times easier.

By giving brands real, genuine examples of your work, you’re more likely to land the collaboration.

When applying and pitching for assignments with Bloggers Required, we encourage you to add a link to your Kit or attach a copy of it to your application. Our brands WANT to know more about you, they want to make sure that you are a good fit for them and they want to read your latest collaborations and feedback.

If they see that you’ve already worked with a top brand within your niche, for example Nivea, they will trust you more immediately. This will automatically qualify you for bigger and better opportunities.

Blogging & You

Now that you know just how important a bloggers Media Kit is, it’s time for you to create one. Luckily, we’ve put together some ideas and templates to help you.

If you want to land those incredible collaborations, get your Media Kit up to scratch. Show off about yourself and your achievements!


If you would like to get involved with Bloggers Required, we're always happy to hear from prospective advertisers, newsletter sponsors and partners, just give us a shout at [email protected]

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